HÄSTENS ANNOUNCES LAUNCH IN THE MIDDLE EAST WITH FLAGSHIP STORE

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Dubai: Hästens, the leading Swedish brand that has handcrafted the finest beds since 1852, announces today the opening of its flagship store in Dubai, this Spring, inviting residents to explore a range of exclusive beds, expertly crafted to provide the best quality of sleep. 

Recognized for making the best handcrafted beds in the world, every Hästens bed is handmade using only premium sustainable natural materials and techniques handed down through six generations. Hästens’ rich history started in the Swedish town of Köping – where the beds are still being made today – and goes from its roots as master saddlers to being Royal purveyors, a journey filled with passion and skill. 

The expansive 4000 square foot flagship store, located on Sheikh Zayed Road, will showcase Hästens latest concept, representing a comprehensive destination for visitors to immerse themselves in the full Hästens experience while having the opportunity to test, feel and touch the brand’s ultimate bed collections, including linen and accessories. 

Upon entry, visitors will delve into the world of Hästens and embark on a journey to discover what it takes to achieve a good night’s sleep. Visitors will be guided by Sleep Coaches – also available for Private Sleep Consultations – to recognize their unique needs for improved sleep and overall well-being in a distinct intimate area, designed to offer a real live experience on the entire collection. A dedicated ‘Sleep Spa’ will provide an unparalleled Hästens in-depth experience and – with the use of the latest available technologies – Sleep Experts will educate, explain and demonstrate the value and purpose of each Hästens bed. 

Regional Director IMEA Ludovic Létrillart comments, “More than ever, people value their comfort and their home living environment and acknowledge the importance of natural materials, craftsmanship and long-lasting quality furniture. Having built a very strong clientele in this market over the past few years, we are delighted to be opening this flagship store in partnership with the Mattress Store Group – a market leader in the UAE for sleep solutions – and to provide our customers with a full immersive Hastens experience. We are on a mission to help people sleep better and live a better life and are committed to keep fulfilling our clients search for excellence, quality and better living.”

Opening in the beginning of April 2021

All necessary health and safety measures will be implemented, from regular sanitization to ongoing deep cleans to ensure guests have the ultimate risk-free experience at the Sleep Spa. 

All Hästens beds are made with the finest craftmanship, by using only the best natural materials – which up to this day continue to be made using the same materials as when the first beds were made, over 160 years ago. Each and every material has been selected for a purpose, in line with the brand’s mission to assure that its clients get high-quality sleep and are able to be the best version of themselves, every day. All beds are made of the following materials:

  • horsetail hair, which transport moisture so that the body can regulate the temperature around it
  • cotton and wool, which contribute to an optimal sleeping climate, so that users fall asleep faster
  • flax, which diverts and prevents static electricity from occurring, also providing a quit sleep environment
  • slow growing northern pine, which gives stability that lasts for generations.