Home Business News High-end analog instant camera “INSTAX mini 99TM”

High-end analog instant camera “INSTAX mini 99TM”

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Featuring new analog functions – Freely manipulating light and color of a captured moment

Releasing the mini-format film “PHOTO SLIDE” this summer, adding an extra flair to print expressions.

Dubai, United Arab Emirates– FUJIFILM Corporation announces that the INSTAX mini 99TM (mini 99TM), a high-end model of the INSTAX*1 Series of analog instant cameras, is released on 15th of May, 2024 in the Middle East.

The mini 99™ is an evolved version of the globally-successful INSTAX mini 90TM (mini 90TM). It features new functions that use analog technology to further broaden the range of print expressions, such as “Color Effect Control,” which apply lights of different colors directly to a film to produce six different color expressions, and “Vignette Mode,” which reduces exposure around the edges to bring the focus to the center of each picture. Print expressions can vary based on shooting conditions, allowing users to create unique INSTAX prints with great flair.

The camera body boasts leather-like matte texture that is comfortable to hold and presents a classic design with a premium look and texture suitable for the high-end model.

     

The new functions of the mini 99: Color Effect Control and Vignette Mode can be combined with Brightness Control, using a dial on the side of the camera body, to further expand the range of print expressions. The new camera also inherits functions from the mini 90™, including Landscape / Macro / Indoor modes*2 with enhanced image quality, Sports mode*2 ideal for shooting a fast-moving subject and Self Timer for group shots. Shooting modes for manipulating light are also available, including Bulb and Double Exposure modes.

2. Main features of the INSTAX mini 99

(1) Operability in pursuit for analog usability and classical design with a premium feel

The mini 99TM is designed in pursuit for analog operability, e.g. use of the lens ring to adjust power and focal length, and use of the side dial for changing light and brightness. The camera body boasts leather-like matte texture that sits comfortably in the hand. Hammertone coating and colored text are featured to present a classical design with premium exterior and texture suitable for the high-end model for the INSTAX series of analog instant cameras.