* Global electronics and whitegoods manufacturer exhibits its new medical equipment and devices at the two-day MENA Hospital Projects Forum in Dubai on June 9 &10

* Looking to expand its footprint in the fast-growing medical industry, Hisense displays its new 55-inch endoscopic monitor as well as other innovative healthcare equipment

Dubai, UAE: Hisense, the global electronics and whitegoods manufacturer and an official sponsor of the FIFA World Cup 2022TM, has made its first appearance at the annual Middle East and North Africa (MENA) Hospital Projects Forum in Dubai, UAE as an Official Ultrasound and Medical Displays partner, showcasing its latest medical equipment and demonstrating its desire to enter and grow within the competitive healthcare industry. 

As an entrant in the medical & healthcare industry, Hisense with its technology experience and knowledge, is leading its way to introduce advanced imaging platforms in this advancing medical and healthcare industry. Hisense also aligns itself with the core discussion of the forum about the latest innovations in hospital building, integration of digital tools and platforms, and advanced healthcare technologies and equipment. 

Mr Jason Ou, President of Hisense Middle East and Africa, said: “The opportunity to exhibit our medical products at the MENA Hospital Projects Forum is vital given it not only puts our products in front of key industry decision-makers from around the region, but also allows us to demonstrate that Hisense is committed to medical technology and is providing ground-breaking products that significantly improve the industry.”

As a part of its continuous growth, Hisense, at this forum, has showcased for the first-time in the Middle East region the new 55” endoscopic monitor that features innovative technology for image clarity and connectivity as well as a display of its mid- range imaging Ultrasound system. 

The new 55” endoscopic monitor HME8C55U is equipped with state-of-the-art Mini LED technology currently not in use by any competitor. This product is 4K ultra-HD that supports a display resolution of up to 8 million pixels, features an incredible 200,000:1 contrast ratio, and a peak brightness level of 2,000 nits, ensuring vivid clarity of tissue detail in narrow cavities. All these features translate into helping surgeons to be better equipped to perform their tasks with ease and confidence. 

The HME8C55U is highly suitable for 4K endoscopic surgery applications and supports up to 4 physical image windows on screen. Multiple input interfaces allow features like PIP (picture-in-picture) and PBP (picture-by-picture) hence different data images can be displayed on the screen at the same time. Further, the monitor has Multi-Gamma Correction, enabling content in each window to be independently adjusted to match the signal source and as per the requirements of the operating surgeon. 

The product is available from Q3 2022, open to order placements now.

This two-day MENA Hospital Projects Forum represents the perfect platform for Hisense to exhibit the line-up of technology advanced medical equipment as well as demonstrate the product to local, regional, and international senior government officials from healthcare industry, healthcare CXO’s, medical experts and hospital project directors. 

“As part of Hisense’s ongoing growth journey, we recently entered the competitive medical equipment and devices industry with the objective of delivering products that improve the medical experience both for surgeons and patients. Our new endoscopic monitor features innovative technology that augments image clarity and connectivity, ensuring surgeons are better equipped to perform their tasks with ease and confidence,” added Jason. 


Founded in 1969, Hisense is a global leader in multimedia TV, Home Appliances & IT intelligent information. Hisense has recently entered the Healthcare Industry as part of its growing B2B portfolio. The company is headquartered in Qingdao, China. 

Apart from the Hisense brand name, the company owns and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen, ASKO, Hitachi, Sanden, York VRF and VIDAA. It has a workforce of over 90,000 with 20 R&D centers, 29 industrial parks worldwide and 38 overseas companies spread across the globe. 

With the core values of ‘integrity, innovation, customer focus and sustainability’ and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services for over 50 years.

For Television, the company owns the world’s leading ULED Local Dimming technology, Laser display technology and continues in developing 8K ultra-high-definition display image quality processing chips, AI chips & more. The brand has acquired 41 international standards and it boasts as a leading player in laser display, ULED, quantum dot display and frequency conversion technology. 

A relatively new player in Healthcare Equipment, Hisense is bringing to market the Ultrasound imaging technology developed in- house by its team of R& D engineers featuring 3 models this year. Equipped with an advanced GPU architecture, the range focuses on high-definition image quality and various imaging modes suited to general and specific requirements. With more products under development, Hisense is confident of making quick in-roads in Ultrasound Imaging in the coming years. 

The company has also recently unveiled its range of Medical Display Monitors for use in Radiology, Endoscopy, Surgery & large screen Consultation/ OR displays. The new 55” Endoscopy Monitor will feature a Mini LED panel that boasts an amazing 200,000 :1 contrast ratio which is an industry first! Using other picture enhancement technologies developed in-house like Precise Color Reproduction, Real Time Picture Enhancement & Adaptive Hybrid Gamma display, Hisense is gearing-up to achieve a strong position in medical display monitors.   

Globally, Hisense has been driving tremendous growth. In countries like South Africa, Japan, Australia, Mexico and Slovenia it has been amongst the top-ranking consumer electronics brands. 

This year, Hisense is the official sponsor of the FIFA World Cup 2022TM.