Home Centre Ranked Top Retailer in Siegel+Gale’s Global Brand Simplicity Index for the Middle East

Médéric Payne, CEO of Home Centre
Médéric Payne, CEO of Home Centre

Kuwait: Home Centre, the region’s leading home retailer, has been identified as the best in its class for providing consumers with a seamless and convenient shopping experience in Siegel + Gale’s Global Brand Simplicity Index for the Middle East. .

Having earned the tenth rank on the index, Home Centre is also the only retail brand listed in the top 10 rankings. Published annually by Siegel + Gale, a global brand strategy, design and experience firm, this index ranks brands on their perceived simplicity of products, services, interactions and communications in relation to industry peers.

It identifies brands that customers find accessible and uncomplicated based on an online survey that factors in feedback from over 1,500 respondents across the Middle East. This year’s findings revealed that 84 per cent of consumers in the region are willing to pay more for a simpler way to shop.

Médéric Payne, CEO of Home Centre, said: “We are extremely pleased to be featured as the Middle East’s top retailer in this year’s Global Brand Simplicity Index. Customer satisfaction has always been our prime focus and we strive daily to ensure that customers receive the very best, both in terms of products and experiences. We have made concerted efforts to develop multiple factors ranging from store design and layout to our product offerings and integrating digital technology to ensure a streamlined and hassle-free shopping experience. .”

Commenting on the results of this year’s Global Brand Simplicity Index, Liana Dinghile, Group Strategy Director from Siegel + Gale said: “As a direct result of today’s fast-paced lifestyle, customers are avidly seeking shopping experiences that make their lives simpler and the brands winning are the ones that focus their efforts on making this happen. When customers have simpler brand experiences, they reward brands with their loyalty. We commend Home Centre on its commitment to creating consumer-friendly brand experiences – both online and offline – offering retail environments that are more than just places to shop.”

Home Centre seeks to continually inspire customers  with its vibrant in-store design, extensive portfolio of value-added services and seamless multi-channel shopping. These features, combined with a comprehensive range of distinctive home essentials , make Home Centre an integrated one-stop shop for customers’ home furnishing needs.


Since 1995, Home Centre has been in the business of making homes beautiful. What started out as a single store in Sharjah-UAE is now the region’s preferred home shopping destination that is committed to delivering outstanding value, continuous innovation, and exceptional customer experience.

Encompassing a wide network of over 95 stores across a retail area of four million square feet, Home Centre is a leading home retailer in the MENA region and the Indian subcontinent. Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories and decor, bed and bath range, as well as kitchenware and gifting ideas to a diverse target audience.

Home Centre’s user-friendly online portal homecentre.com features over 7,000 products available to customers across the UAE.

Reinforcing the brand’s position in the region, Home Centre was named the ‘Most Customer Friendly Retailer’ on Dubai Economic Department’s fourth annual Customer Friendly Index. In 2015, they also won the Service Hero award in Kuwait for Best Customer Service in the Home Furniture category, as well as the Most Admired Retailer of the Year in the Home and Housewares category at the 5th Annual IMAGES Retail ME Awards. Recently, Home Centre was awarded Best Home Store by Inside Out and Best Urban Living Offering in the furniture category at identity Design Awards 2016.

In addition, Home Centre India was awarded Best Retailer for 2014-15 by Global Innovation Awards (GIA) in Chicago, in the Home and Housewares category. It also won the IMAGES Most Admired Retailer of the Year for the Home & Office Improvement category in 2014 and 2016.