The New Beverage is now exclusively available on Talabat!
UAE’s long summer months have piqued a preference for chilled drinks and coffee is certainly no exception. Local favourite, RAW Coffee Company, in collaboration with Imagine, a UAE based boutique FMCG consultancy, have officially entered the ‘ready-to-drink coffee market’ with its newest white labelled beverage – SIP Cold Brew Coffee.
The newly launched beverage is meticulously developed at the state-of-the-art RAW roastery (in all Quoz – Dubai) by brewing 100% Arabica Single Origin specialty grade beans, sourced from Colombia, with in-house technology for 16 hours to develop its distinct and natural gourmet flavour. Additionally, the drink is low in calories, sugar and dairy free to cater to health-conscious consumers. Currently, four flavours are on offer – Golden Caramel, Roasted Hazelnut, Madagascar Vanilla, and the Original – all exclusively available on Talabat.
Kim Thompson, Owner & Managing Director – RAW, said “We’re extremely proud of this product, and the team at Imagine has made this a very seamless process. At RAW, we are constantly trying to leverage our expertise in order to deliver a product that provides a gourmet coffee experience to all subgroups within our target audience. We hope to expand SIP’s portfolio in collaboration with Imagine.”
Lucy Thomas, Strategy and Innovation Director – Imagine, said “SIP Cold Brew is the culmination of the incredible coffee knowledge and product development from RAW and the insight, brand building experience and passion from Imagine. We are so proud to be launching these 4 flavours and can’t wait to keep innovating with our friends at RAW to bring our consumers the next big thing in gourmet coffee.”
SIPpin’ it smooth!
The 200ml of smooth cold brewed coffee is priced at AED 18.95. For more updates on SIP, follow @starttosip on Instagram.
About SIP:
SIP was created as a passion project to find cold brew perfection! Once we partnered with Raw, we knew we had a product that we were proud to share with other consumers. We wanted to offer a ready brewed gourmet experience for coffee connoisseurs looking for that authentic experience. We only use 100% speciality grade Arabica beans and natural hints of flavour to offer the smoothest, most delicious cold brew coffee.
About RAW:
RAW started off as bootleggers, bringing coffee beans to Dubai in suitcases from their favorite roasteries around the world.
Established in July 2007, Founder, Owner & Managing Director, Kim Thompson, and Owner and CEO, Matt Toogood decided it was time to fill the gap for freshly roasted specialty coffee. The coffee beans used at RAW are all organically certified, roasted in small batches, and available to sample from their warehouse roastery, either as single origins or blends.
Post launch, the RAW team quickly expanded to providing support and training to baristas and finding equipment manufacturers. Today, RAW Coffee Company is recognized internationally in the specialty coffee community as the market leader of the UAE specialty coffee segment. Additionally, RAW prides itself in sourcing coffee beans ethically, whilst ensuring the supplying farmers are treated fairly and can make a sustainable living.
RAW offers a complete value proposition for all thing’s coffee related:
- Supply of fresh quality roasted beans
- Barista training
- Imported Italian espresso equipment, including servicing and maintenance
- Consultation on design, menu concepts and optimized workflow for their hospitality partners
