Huawei introduces a mid-range smartphone with advanced features and at a competitive price
Riyadh, Saudi Arabia: Prior to the official launch of the new smartphone HUAWEI nova 3e, Huawei Consumer Business Group announced the availability of the new device for pre-order by authorized retailers in Saudi Arabia such as Jarir Bookstore, Extra, Axiom Telecom, Souq.com, Lulu Hypermarket and Alhaddad from March 21 until March 28.
On this occasion, President of Huawei Consumer Business Group Saudi Arabia, Mr. Pablo Ning said: “nowadays, there is an increasing demand in the Saudi market for mid-range phones, whose cost varies from 1000 – 1500 Saudi riyals. Through enriching its product portfolio to include mid-range devices, Huawei aims at enhancing its competitive ability and strengthening its brand image to lead this growing range in the market by launching the elegant HUAWEI nova 3e.”
“HUAWEI nova 3e is characterized by smart photography features that include natural beauty algorithm and background replacement that refines portrait shots naturally while remaining true to the details, enhancing images while highlighting users’ unique facial features.,” he continued.
Exceptional Camera & Innovative Photography
Smartphone users look for innovative technologies increasingly to enjoy photography in the highest quality possible, especially when taking “selfies”. In response to the majority of young users, Huawei offers its phone with a 16mp front camera and a rear dual camera, the former of 16mp and the latter of 2mp. Both cameras of the HUAWEI nova 3e have been enhanced greatly compared to before as they can capture the smallest details and track the slightest lighting and color changes to enhance the image’s quality and beauty at every moment. Moreover, the phone’s advanced photography technology makes the photo-taking experience easier, providing realistic photos even by amateur photographers.
Advanced Features at a Reasonable Price
HUAWEI nova 3e comes with a 2.0 FullView display which includes a vibrant viewing experience of greater color and detail. The phone also relies on AI technologies to enhance its performance and speed and remain fast over time. Additionally, the massive storage memory allows users to enjoy playing games, listening to music and watching videos without worrying over storage limitations. Furthermore, while playing, the phone offers different selections of used patterns to prevent interruptions or delay due to receiving calls or messages. Also, the new automatic user interface EMUI 8.0 offers a smoother and better android experience.
Most of all, the Huawei nova 3e distinguishes itself from competitors by innovating to offer its unbeatable features offered at an unmatchable price point. Meanwhile, the HUAWEI nova 3e phone was made available for pre-order in Saudi Arabia since March 21st in blue and night black colors and of 64GB storage capacity and 4GB RAM at 1199 SAR.
About HUAWEI Consumer Business Group (CBG):
HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is he HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.
