Huawei signs an exclusive partnership with Eros Group to distribute the award-winning IdeaHub series in the UAE


The productivity tool for smart offices bundles intelligent writing, High Definition (HD) video conferencing and wireless sharing to enable collaboration and boost productivity for UAE enterprises

Ahmed Badri, Director, Eros Group (left) with Omar Akar, Huawei’s Vice President and Managing Director of Cloud & AI Business Group in the ME (right)

Dubai, UAE: Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, signed a partnership agreement with the Eros Group, appointing them as the distributor for the Huawei IdeaHub series in the UAE. The agreement was signed at an event in the Intercontinental Festival City in Dubai in the presence of senior officials from both organizations, system integrators, resellers, and customers. 

The Huawei IdeaHub can create an all-scenario smart office for the cloud era, and boost production efficiency for enterprises. It is an innovative productivity tool that integrates multiple functions to create an intelligent endpoint for users. Features include intelligent handwriting, 4K wireless projection, video conferencing, and the open Android AppGallery, making it an ideal addition for collaborative spaces, such as meeting rooms, executive offices, and more. 

Differentiated from other Interactive Flat Panel Displays, Huawei IdeaHub cares most about user experience. By featuring the 35ms lowest writing latency and intelligent recognition capability, it enables the smoothest writing experience. AI technology is comprehensively adopted to develop features such as virtual Acoustic Baffle, auto-framing, and voice tracking. Therefore with 20 kHz full band audio, and an array of 12 microphones embedded, it picks up human voices during a video conference in a radius of 8 meters crystal clear and accurately locate the source of the speaker with precision of half degree.

The IdeaHub has received the Red Dot Award 2020 because of its sleek, contemporary, user-centric design.

About Huawei:

Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 194,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.

Our vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go.

About Eros Group:

Founded in 1967, Eros Group is a 53-year reputed organization specializing in distribution and retail of consumer electronics, mobility, IT, Home Appliances and Convergence products. 

The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa and Europe with a serving ability to over 2 billion people. The organization reaches out to the wide audience through a complex channel mix which includes Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants and experts.

The company has evolved from one-store, one brand distribution house to build a portfolio of world class International brands and over fifteen retail stores including brand boutiques. The group has expanded beyond its borders to serve not only customers in UAE but also in select markets in Middle East and Africa (MENA) region. The organization proudly partners with fourteen international brands, operates fifteen retail stores and has three service centers across UAE. Eros Group continues to operate through a seamless logistical process daily to deliver on its core objective: Customer Delight.