Beirut: In collaboration with the Lebanese Breast Cancer Foundation (LBCF), L’Oréal Professionnel organized “I Took the Cut”, its annual hair donation campaign. On Sunday, October 30th, hundreds of people from all across Lebanon gathered in ABC Achrafieh for one unified mission: Empower cancer Patients and help bring back their smile and self-confidence. Women, children, and even men, lined up for a chance to donate at least 20 centimetres of their hair at the hands of L’Oréal talented stylists who were offering free cuts and styling on this special occasion. The ponytails collected will allow LBCF to provide free-of-charge wigs to any patient in need, to help them cope better with the dreaded side effects of chemotherapy and improve their self-image as they recover.
“I Took the Cut” event resulted in immense success, with 1422 ponytails collected, equivalent to 62.5kg of hair, allowing the fabrication of around 400 wigs. Moreover, the important contribution of media representatives offered this campaign the best possible visibility and helped reach audiences all around Lebanon. Not to mention the invaluable support of celebrities throughout the entire campaign, such as the four previous Miss Lebanon winners, Valerie Abou Chacra, Saly Greige, Rina Chibany and Karen Ghrawi.
“We are impressed by the generosity of the donors and the enthusiasm they have shown while supporting this lovely event. This demonstration of solidarity reflects the strong emotion of so many Lebanese citizens when it comes to the fight against cancer”, commented Joy El Husseini, General Manager of the Professional Products Division at L’Oréal Levant. “The entire team of L’Oréal Professionnel is very proud of the excellent results generated by this campaign, which was possible due to the contribution of L’Oréal’s affiliated hairdressers, who generously offered their services for this noble cause”, he added.
Mirna Hoballah, Vice President of the Lebanese Breast Cancer Foundation, also expressed her joy towards the donors’ enthusiasm, as well as the successful collaboration with L’Oréal Professionnel: “Thanks to an exceptional contribution from the Lebanese public, 400 women fighting cancer will soon receive a beautiful wig that we hope will allow them to find some happiness and strength. This event is an undeniable proof that each one of us can make a difference, by simply donating a few centimetres of hair! Love and Generosity are the real success pillars of this campaign”.
Alongside hundreds who came to donate their hair, ABC Achrafieh was full of passer-by’s who had also joined to show their support for this cause. In that regard, “I Took the Cut” campaign achieved a double success: the first was reflected by the impressive number of collected ponytails, and the second by the support and the solidarity showed by the public towards women fighting cancer.
This campaign is part of several corporate social responsibility initiatives organised by L’Oréal Levant that support women in society and aim to empower them in various domains.