- iLife partners with Prime Technologies to set up first-of-its-kind PC manufacturing plant in Qatar
- Factory production to begin in August 2021 and is expected to create as many as 1500 jobs in Qatar over the next three years
KSA: ILife Digital, A developer for innovative technologies today announced that it has partnered with Qatar’s Prime Technologies, a subsidiary of Ali Bin Ali Holding, to set up a production facility at Qatar Free Zone, Umm Al Houl; to meet a growing demand for its next-gen stylish and affordable products. Prime Technologies is a subsidiary of Ali Bin Ali Holding, one of the largest conglomerates in Qatar.
The new facility will feature a state-of-the-art production and R&D facility along with a logistics and customer solutions centre. Production will begin from August 2021; initially manufacturing its award-winning flagship products of Laptops, Desktops and Tablet PCs – with an expected output of approximately 350,000 units annually.
Anshuman Rath, Senior Vice President iLife said, “The effects of the pandemic has forced people to work and study from home; which has created a demand for personal computing devices across the region. Due to the ongoing shortage in supply of PC components a large portion of notebook demand remains unfulfilled till date. Consequently the inventory levels in channel remains low across many parts of the region. therefore, the manufacturing plant will ease demand by 30~35%. We will continue to invest and develop quality products, which are both trendy and affordable. We are glad to be associated with Ali Bin Ali Holding’s Prime Technologies – this strategic partnership will help us deliver our commitment to our customers and increase our presence in the region”
Speaking about the partnership Mohammad Imran, General Manager of Prime Technologies said, “We are happy to partner with iLife, as it reiterates our commitment towards our customers in offering exceptional products and services. Our association with iLife dates back to 2018 and since then the brand has seen a record growth in the Qatar market. iLife’s innovative and award-winning products are designed for budget-smart consumers, combined with our market network has helped pave the way for the brand’s popularity in the region . The introduction of the manufacturing facility opens a new chapter in our already solid relationship.”
iLife is expected to ship across Middle East and Africa from the new facility by end of 2021
About I-Life Digital Technology:
I-Life Digital is one of the leading consumer electronics company in Middle East, CIS and Africa. Over the past 7 years, I-Life has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies.
About Prime Technologies:
Prime Technologies is a first-of-its-kind Laptop manufacturing company in Qatar with their plant in the Qatar Free Zone. The relatively new company is a part of one of Qatar’s largest conglomerate – Ali Bin Ali Holding.
Ali Bin Ali Holding, a privately owned company has been operating in Qatar for more than seven decades, since 1945. The Company has a history of partnering with leading brands and franchises from around the world, across a diverse range of businesses. Ali Bin Ali Holding has played a pioneering role in contributing towards Qatar’s progress and development over the past few years, with numerous impressive projects in its portfolio.
Today, we are one of the largest retail and distribution companies in Qatar, with a very strong presence in the Gulf region, including operations in Kuwait and KSA.