In the spirit of International Women’s Day, W Abu Dhabi – Yas Island initiative brings to centre stage the power and problems of being the voice of social media from key women in the industry. 

Abu Dhabi, UAE:  W Abu Dhabi – Yas Island, in partnership with homegrown and women-owned brands Achievher, Ketish, Glossy Lounge, and Sugargram, is all set to host the global speaker series What She Said on 10th March 2022. The theme of this year is “The Voice of Social Media” which will comprise of key trailblazing women leaders who use their social media voice as a global megaphone. The second of its series sees two facets of social media; on one end social media personalities use the platform as a tool to voice and encourage body positivity, mental health, and self-love; and, on the other hand, tackle the negativity directed their way for being transparent through daily comments which can often be hurtful and impact mental wellbeing and careers.

Moderated by Anna Roberts, the founder of Achievher, communication coach, and an award-winning TV and Radio host, this women-focused event will bring together a panel of insatiable powerful ladies under one roof for a dynamic discussion about their journeys navigating the social media landscape. With the latest digital revolution, social media has gained an irreplaceable role in everyone’s daily lives, connecting people around the world and speeding up the spread of information. While platforms such as Instagram, Twitter, and Facebook have the power to make someone’s voice louder by giving them a voice, they are also able to create a rather strong negative impact on people’s lives.

This year’s powerful and progressive panel consists of three key female change-makers including Laura Leonide, a plus size fashion model, Danae Mercer, former Editor-In-Chief of Women’s Health Middle East and Emaan Abbass, founder of feminine wellness brand, Ketish. These ladies are unapologetically themselves and inspire women from every walk of life to embrace their idiosyncrasies with confidence. The panelists will share a series of conversations celebrating individuality, inclusivity, and honesty, tackling the issues that come with social media power and presence. 

“We are thrilled to bring the second edition of W Hotels What She Said speaker series to W Abu Dhabi – Yas Island,” said the General Manager, Faiek El Saadani. “Launched in 2016, W Hotels offer a toll-free place to navigate the challenges and triumphs of work, love, play and everything in between.  This year, the focus lies on Social Media, and how it can be a digital advocator, but at the same time be an online bully. Social media has become such a vital part of our everyday lives, and it will be very interesting to hear different views from these empowered women.”

Yas Island, one of the world’s leading entertainment and lifestyle destinations, is another proud partner of the event and is elated to support the initiative targeted towards empowering women. Yas Island offers holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping, and superb dining, to a Links Golf Course, exciting water and motorsports, and spectacular musical, entertainment, and family events.

Situated on the heart of the island, W Abu Dhabi – Yas Island is a luxury playground, showcasing inspirational architecture that pays homepage to the capital’s waterways with shapes of oil drops, fish scales, jewel tones, and iridescent hues that make every stay a dream- especially when paired with the hotel’s ‘whatever/whenever’ attitude that offers guests the ultimate pampering experience. 

The event supports the broader global speaker series by W Hotels Worldwide and is recognized as a thought-provoking, educational, and entertaining platform that applauds femininity and breaks boundaries through relevant and necessary topics of conversations that are discussed.