Instinctif Partners Middle East presents international crisis preparedness and impact on shareholder value


Dubai, United Arab Emirates: Instinctif Partners Middle East and the Middle East Investor Relations Association (MEIRA) presented the latest thinking on international crisis management to an audience of investor relations officers from some of the region’s top listed companies.

The workshop, held in the Dubai International Financial Centre (DIFC) on Tuesday 23rd May, saw crisis experts share crisis management methodologies and real life case studies helping to identify and understand key risks impacting businesses and their share value.

Samantha Bartel Al Khalaf, Managing Partner, Instinctif Partners Middle East, commented:

“High-profile examples of poorly managed crisis situations are commonly reported in the media, often with devastating impact for the company and its shareholders. Failure to handle a crisis situation effectively will have immediate and often long lasting negative consequences for the organisation and its investors. Having a solid investor relations programme, with protocol and procedures in place for a crisis situation, will help manage the crisis effectively.”

The presentation demonstrated how a comprehensive crisis preparedness framework could empower companies to improve their internal and external communications processes, actively taking steps to prevent share prices from falling during a crisis situation.

Clemence Piot, MEIRA General Manager, said:

“Readiness and reactivity are critical for managing crisis situations. Whether or not the crisis is linked to investor relations, the investor relations function should be involved from the beginning of the crisis management process to limit potential negative impacts. The investor relations officer should be in regular contact with shareholders and analysts, bringing comfort and transparency to investors in order to mitigate negative collateral damage.”

The workshop delivered an approach to crisis management that combined communication, corporate governance, risk, cultural sensitivity and internal processes, helping attendees to support the operation of more resilient and dynamic companies. Further discussion included the importance of early identification and understanding of corporate risks for tackling a crisis while at the same time protecting shareholder value. It was established that crisis and product recall preparedness are best quantified and measured in advance, particularly if benchmarked against international and industry best practice.

About Instinctif Partners:

Instinctif Partners Middle East is a leading international communications consultancy with areas of expertise in capital markets, content & creative, engagement and insight & research. Headquartered in the UK, Instinctif Partners currently employs 450 people in 20 offices across ten countries in Europe, the Middle East, Africa, Asia and North America. Based in Dubai, UAE, our team partners with clients across the MENA region, helping them meet the challenges of their business by developing strategies, delivering brand value and communicating their story to key audiences.

We work with clients across sectors, combining insights, expert storytelling and creative delivery to help them engage with stakeholders and develop trusted relationships. One of the fastest growing consultancies in the UK, Instinctif Partners has been awarded Large Consultancy of the Year by PRCA, Best PR Consultancy at the Corporate & Financial Awards, Regional Independent Consultancy of the Year (EMEA) at the ICCO Awards, and City Agency of the Year for the second consecutive year at the PRCA City and Financial Awards 2017. Instinctif Partners Middle East won the PRCA MENA Best PR Campaign in Crisis for 2017.

About the Middle East Investor Relations Association:

The Middle East Investor Relations Association (MEIRA) is an independent non-profit organisation dedicated to promoting the Investor Relations (IR) profession and industry standards in corporate governance. The mission of MEIRA is to enhance the reputation, efficiency and attractiveness of the Middle East capital markets.

This involves a commitment to fostering increased dialogue among its members and to encourage them to share and adopt best practice techniques within the field of IR. In partnership with stock exchanges, regulators and other market participants, MEIRA supports companies through its professional development and certification programmes as well as its membership community and network of country chapters.