Intercoil plans to go Global with appointment of New Chief Strategy Officer (CSO)


“A business is as good as its leadership and it takes many hands at the top to make the company thrive” says Hassan Al-Hazeem, Managing Director & CEO, Intercoil International.

Intercoil International announces with pleasure the joining of Mr. Selim Bassoul as Chief Strategy Officer (CSO).

Mr. Bassoul says, “This is an extremely exciting opportunity for me and I am relishing the challenge of taking Intercoil into the territory of world-favored brands.  With its best manufacturing practices, array of globally-leading products and advanced research and development program, Intercoil International has all the attributes to become globally reputed.

“Selim is more than a role model for entrepreneurs and CEOs. He is both a motivator and innovator with the vision and drive to take Intercoil to the next level. He is a highly experienced change agent with a proven history of creating impactful development strategies. We are looking forward to Selim increasing our exposure in international markets and creating a new dynamic for Intercoil around the world”, said Hassan Al-Hazeem.

Bassoul, 64, joins Intercoil from his former role as President, CEO and Chairman of The Middleby Corporation (MIDD), a leading designer and manufacturer of food service and processing equipment.  During his tenure, Middleby grew its revenue from $100 million to $2.7 billion and EBITDA from $12 million to $535 million, creating significant value for shareholders.  Currently he serves as Director & Non-executive Chairman at Diversey Holdings Ltd. (DSEY) and as Chairman of the board of Six Flags Corporation (SIX). He also serves on the board of the Kellogg School of Management at Northwestern University’ Illinois, USA, with his previous board positions including Confluence Outdoor, Piper Aircraft, Inc. and Clipper Corporation. He also co-founded the Bassoul Dignity Foundation, a leading NGO around the world, that provides Reliefs & Scholarships for refugees around the world.

Founded in 1974, Intercoil is a family-owned business and a leading manufacturer, retailer and distributor of high-quality sleep-related merchandise across the MENA region. Going beyond its portfolio of premium products that include beds, orthopaedic mattresses, pillows and bedroom furniture, the company’s mission is to become a valued resource for improving sleep in the community. Through its array of services, Intercoil aims to enhance people’s quality of life by ensuring they are sufficiently rested and rejuvenated to face the challenges of the day.

About Intercoil:

Established in 1974, Intercoil International is a Dubai-based, UAE headquartered multinational which manufactures and distributes Sleep Products to 17 countries in two continents. A Limited Liability Company, Intercoil is a family-owned business founded by the late Mr. Abbas Ali AI-Hazeem, an entrepreneur with an industrial vision that led to the creation of several world class manufacturing organisations in several countries in the Middle East region. Over the past 10 years, Intercoil has recorded several milestones, including being the first in the industry to achieve the ISO 9001:2000, ISO 14001, and OHSAS 18001 quality management certificates.