INTERNATIONAL BEAUTY BRAND FLORMAR OPENS MORE STORES AMIDST STRONG GROWTH IN UAE

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Italian colour and skincare brand Flormar is continuing its store expansion in the UAE with the launch of two new stand-alone boutiques, one in Circle Mall (JVC) and another in Sahara Centre. Equipped with a stunning line of colours and palettes, the brand offers a range of affordable products that include blush, foundations, eye shadow, mascara, lipstick, concealers and nail polish within the make-up range, and an extensive bath and body line.  

Established in Milan, Italy’s capital of fashion, Flormar has become the essential brand of women. Flormar has a powerful position in the color cosmetics market as a result of strong R&D developments and beauty expertise.

Commenting on the occasion, Vinod Adnani, CEO & MD Multiplex International said, “We are glad to say that Flormar is experiencing significant growth in the UAE, even in terms of consumer loyalty, and the two additional stores will complement this by creating unique experiences in-store for mall-goers. We will continue to widen our reach to the audiences in the UAE with exceptional product ranges, enhancing lifestyles and tastes.”

With the opening of the two new stores, Flormar now has 18 full operation stores and is retailed through more than 20 hypermarkets and online channels in the UAE. 

To discover more and keep up with the latest news, visit Flormar’s Facebook and Instagram pages – @FlormarUAE @Flormar_UAE. 

About Flormar:

Founded in Milano, the capital of the fashion industry, Flormar was acquired in the year 1970 and since then began production in Turkey. Flormar has become an indispensable brand for women with its yearly production of 120 million units, as well as its wide range of products consisting of blushes, foundations, eye shadows, mascaras, lipsticks, nail polishes, accessories and skin care products. Flormar, is one of the world’s leading make-up companies. Focusing on foreign operations since the year 2008, Flormar has covered a long distance in order to become a global brand with its 650 shops located in 250 cities in 106 countries. In the UAE, Flormar has 18 full operation stores already and also retailed through more than 20 hypermarkets and online channels.

About Multiplex International LLC:

Multiplex International LLC specializes in FMCG and Cosmetic product distribution. Established in 1993, the company is one of the leading distributors in the region catering to all the leading hypermarkets, supermarkets, department stores and pharmacies. The company has more than 600 qualified employees, serving UAE, Oman & Qatar. Identifying the right products suitable for Middle Eastern tastes and successful marketing of the products has been Multiplex’s key strength