LONDON: IPG Mediabrands has announced the acquisition of one of the UK’s leading digital marketing businesses, Stickyeyes Group. The group, which comprises of Stickyeyes and Zazzle Media, delivers ‘audience-first’ digital services and delivery across SEO, paid search, digital PR, content and social media.
The acquisition gives IPG Mediabrands an even greater foothold in the rapidly evolving digital marketing domain, and strengthens existing expertise in its flourishing search and social practices.
IPG Mediabrands has a well-established track record in digital media buying, including programmatic, mobile, search and social. The acquisition of Stickyeyes Group, whose team has been at the forefront of digital for over 17 years, means that together, IPG Mediabrands and Stickyeyes will be able to offer existing and new clients an even greater range of digital services across all touchpoints – paid, owned and earned.
Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London. They were recently named Best Large Integrated Agency at the 2016 European Search Awards and are currently working with large, international and enterprise level brands including Staples, Hertz, AO.com, Superdry, ShopBop, Admiral Group and IG Index.
Henry Tajer, Global CEO, IPG Mediabrands, said: “Our clients expect the best digital strategy and deployment expertise so digital leadership is imperative for us. This acquisition is evidence of our commitment to our clients’ needs and continues the momentum following our purchase of Mubaloo, the enterprise level mobile technology business. Today, over two thirds of our UK talent are now full-time digital experts.”
Craig Chalmers, CEO, Stickyeyes Group, said: “It was obvious when we first met, that IPG Mediabrands’ and our ambitions were aligned. Their expertise in communications strategy, media planning & buying, programmatic and data will combine seamlessly with our audience-focused digital engagement approach.”
“This is an incredibly exciting time for everybody involved. There are huge opportunities for not onlyeveryone within the Stickyeyes Group, but clients throughout the IPG Mediabrands group.
About IPG Mediabrands:
IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.
IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world’s biggest brands. IPG Mediabrands’ network of agencies includes UM, Initiative, BPN and Orion Holdings as well specialty business units including Magna Global, Cadreon, Ansible, Mediabrands Publishing, Reprise, Rapport and the IPG Media Lab.
IPG Mediabrands. Dynamic by Design.
Stickyeyes is one of the largest, independent full service digital marketing agencies in the country. Starting as specialists in digital strategy with a pedigree in acquisition (SEO and PPC) in the 1990’s, we meet the needs of international clients by bringing a strong strategic component to multi-channel integration. Our services include content marketing, social media, online PR, blogger engagement, insight and digital consultancy, all supported by a comprehensive multi-lingual team.
We pride ourselves on employing the best in the industry and the team have an enviable pedigree in working with major international brands, including Staples, Hertz Europe, Admiral Group and ghd, covering 22 territories and 15 languages in-house.
Stickyeyes were advised by GP Bullhound for this press release.
About Zazzle Media:
Zazzle Media is a fast growing content marketing agency with offices in Peterborough and London. The company was founded in 2009 and currently employs 40 people in roles that cover specialisms including content strategy, social media, journalism, data insight, organic search, digital PR and more. Clients include Superdry, Money Advice Service, IG Index and AO.com.