- Join the rejuvenating and exciting 45-minute free fitness classes taking place at the lawn area – opposite to The Pavilion at the Beach from 29th Oct to 27th Nov.
- From Zumba to Bootcamps, visitors can elevate their stamina with mesmerizing views and the relaxing scent of the beach.
Dubai, UAE: In line with Dubai’s preparations for the 6th edition of Dubai Fitness Challenge (DFC), The Beach, the laid-back urban beachfront destination, owned and operated by Merex Investment, will be empowering visitors to make the most of their weekends. With energizing and exciting free 45-minute fitness classes open to all, health fanatics – beginners and experts alike, can participate in a variety of activities such as Bootcamp, Zumba, Box Fit, HIIT, Strong Nation, Bolly Pop, and Yoga.
Visitors will be spoilt for choice with classes this year – catering to early risers and late bloomers with its sunrise and sunset sessions starting from 8:30am and 6:00pm every Friday, Saturday and Sunday.
The Dubai Fitness Challenge is taking place during 29 October – 27 November, encouraging a residents and visitors to participate in activities regardless of their age, ability or sporting level to invest in their well-being and stimulate their endorphins.
This year’s Dubai Fitness Challenge is the sixth edition of the event created by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, to support the vision of establishing Dubai as one of the most active cities in the world.
About Merex Investment
Merex Investment is a joint venture between Dubai Holding and Brookfield Asset Management, formed in 2019 with a focus on creating long-term value for Dubai’s residents and business community. The company owns and operates a diversified portfolio of retail assets, including The Beach, City Walk, and La Mer, that span over 2 million square feet and host more than 550 retail, leisure, and entertainment tenants.
The asset management firm’s strategic investments and partnerships re-imagine the way people experience the city, re-engineer the way businesses interact with their customers, and re-think the way urban spaces are designed to create clean, sustainable, happy destinations. Merex Investment is firmly established as a partner of choice for local entrepreneurs as well as regional and global businesses.
About The Beach
The Beach is a laid-back beachfront that embodies life at its sunny best – the latest entertainment, delicious cuisine, unique shops, water sports and offering regular classes. Set against the backdrop of the Arabian Gulf, The Beach has 72 outlets and is an ideal place for people to connect and socialise, whether strolling the minimalistic walkways, shopping the latest trends, grabbing a bite or relaxing on golden white sands. The destination is also home to Roxy Cinemas; sports and leisure venue ‘Sea Breeze’; water play area ‘Splash Pad’; Pavilion at the Beach, a 60,000 square feet retail space featuring six licensed restaurants in an enclosed and temperature-controlled venue, complete with a retractable transparent roof and a host of other options designed to make a day at The Beach one to remember.