Jabra and Lenovo collaborate on integrated video conferencing meeting room solution

  • The Jabra PanaCast 50 & Lenovo™ ThinkSmart™ Core solution bring a new level of intuitive and seamless video conferencing collaboration to businesses looking to upgrade meeting rooms 
  • Andrea Recupero, Head of EMEA Smart Collaboration at Lenovo and Joel Hamon, President EMEA & CALA at Jabra met at the largest regional IT exhibition to announce the partnership
  • Jabra also launches specifically engineered products and solutions for productive hybrid working at the GITEX Technology Week 2021

Dubai, UAE: Jabra has teamed up with Lenovo to offer an end-customer solution delivering intuitive, fast and seamless video conferencing solutions for meeting rooms at the touch of a button. 

The solution includes Jabra’s innovative 180° panoramic 4K plug-and-play video solution PanaCast 50 and Lenovo’s ThinkSmart Core Kit. This is made up of ThinkSmart Core, which is optimised for business productivity and collaboration, as well as being pre-loaded with Microsoft Teams Rooms to help employees connect and share wherever they are, and the ThinkSmart Controller, a 10.1inch, 10-point touch HD display that allows users to initiate and control meetings, as well as share content and work with colleagues working remotely. 

Initially available in the EMEA region, the Jabra PanaCast 50 & Lenovo ThinkSmart Core Kit brings together the best technology from two of the biggest names in digital collaboration and creates a new standard in meeting room set-ups. Video conferencing and collaboration will be effortless courtesy of the most superior video and audio equipment in one, easy-to-use package. 

A new standard in video conferencing solutions 

This suite of products promises to deliver a new standard in video conferencing and is the ideal solution for flexible working and the modern meeting room. Users can collaborate with their team at the touch of a button, whether they’re working from home, the office or anywhere else in between. 

The Jabra PanaCast 50 is engineered to be the world’s first new-normal-ready intelligent video bar. Its 180° field of view allows for social distancing in meeting rooms so you no longer have to worry about huddling closely in confined spaces. Also, it effectively takes on the role of the ‘director’ of your meeting – intelligently adjusting the video stream to follow the action in the meeting. 

Lenovo’s purpose built ThinkSmart Core is powered by an 11th Gen Intel® Core™ vPro® processor and delivers connectivity to support any meeting room configuration. Its understated yet stylish design means it can be placed discreetly, and it has ports to support multiple audio and visual accessories, and integrated cable management. 

The ThinkSmart Controller boasts a 10.1-inch 10-point anti-glare, anti-smudge touchscreen display. Its easy-to-use Microsoft Teams interface makes it ideal for meetings and collaboration. Users can easily initiate and control meetings as well as share content, making it easy to collaborate with colleagues wherever they are working. It even has Integrated Infrared sensors that detect when participants enter the room and automatically turns the system on and off.

The partnership was announced during a meeting between Andrea Recupero, Head of EMEA Smart Collaboration at Lenovo and Joel Hamon, President EMEA & CALA at Jabra. Commenting on the partnership, Joel Hamon, President EMEA & CALA at Jabra said “We are thrilled to be collaborating with Lenovo and the launch of the Jabra PanaCast 50 & Lenovo ThinkSmart Core solutions is an exciting step in delivering intelligent and secure meeting room solutions. With hybrid working the new normal, businesses everywhere are thinking about how best to collaborate and offer the most advanced meeting room set-ups with minimal technical input required. We are confident that this solution will help businesses take their conferencing and collaboration capabilities to new heights.”  

Products launched at GITEX 2021

Hybrid working is the new normal. Teams are collaborating more, and seeking to do so in a flexible, hybrid network – from cafes, to their home, and satellite offices. Since the beginning of the global pandemic, we’ve seen a significant increase in video usage as we work more in distributed teams – with 66% of office workers using either a stand-alone webcam or built-in PC camera pre-COVID, and now 86% of home workers doing the same.

PanaCast 20

The Jabra PanaCast range has been engineered to help businesses navigate the flexible hybrid way of working, combining immersive vision and video, world-leading audio technologies and cutting-edge Artificial Intelligence to completely reinvent meetings and collaboration. Adding to the Jabra PanaCast camera line-up is the Jabra PanaCast 20, a ground-breaking intelligent personal camera, launched at this year’s GITEX. With the Jabra PanaCast 20 flexible workers can benefit from high-quality, secure video collaboration, no matter where they are, in a beautifully designed, compact, portable and easy-to-use package. 

Evolve2 75

Jabra’s latest hybrid working research shows that 85% of knowledge workers said being confident in their audio, video and connectivity allows them to excel at work. With that in mind, the new Evolve2 75 aims to be the flexibility hero, with comfort, concentration, collaboration and insights at its core.

Jabra has packed the Evolve2 75 with new features that push sound quality and comfort even further. Maximising flexibility and increasing concentration, the Evolve2 75 delivers crystal-clear calls and pitch-perfect music in any surroundings. Jabra has engineered a superior ergonomic fit for the ear cups, reimagining the leatherette, dual cushion design to improve ventilation and reduce ear pressure. 

The launch of our new range of product and solutions for the meeting room and hybrid work for modern collaboration at GITEX Technology Week 2021 is a testament to our solid commitment towards creating an inclusive and flexible hybrid working environment for all,” Hamon added.


The Jabra PanaCast and Lenovo ThinkSmart Core solution will be available in EMEA from select distributors.

The Jabra Evolve2 75 will be available from select distributors.

Availability may vary by geography and only available in select markets. Prices may not include tax and do not include shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf dates and color options may vary by geography. All offers subject to availability. Jabra reserves the right to alter product offerings, features and specifications at any time without notice. 

LENOVO and THINKSMART are trademarks of Lenovo. Intel, Intel Core and vPro are trademarks of Intel Corporation or its subsidiaries. All other trademarks are the property of their respective owners.

About Jabra:

Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering work within the GN Group. This allows us to create integrated tools for contact centers, offices, and collaboration that help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs 6,500 people and in 2020 reported annual revenue of DKK 13.4bn. The Jabra brand accounts for approx. DKK 8.7bn and employs 1,900 people.