the sites will open in both countries’ capital cities in the first half of 2021
United Arab Emirates: JTG Holdings Ltd, headquartered in Dubai, owner of the ‘Jones the Grocer’ brand, announces the opening of new store locations in Cairo, Egypt and Riyadh, Saudi Arabia, in line with the business’s swift ongoing expansion in the region.
Established in 1996 in Australia, the popular food emporium, known for its casual dining style, cheese room and gourmet retail, is set to open three locations – two in Cairo and one in Riyadh.
The openings are part of 23 new sites scheduled to open with franchise partners across the region as part of an overarching ambitious target of 200 new stores across the world in the next five years.
Raya Restaurants, a subsidiary of Raya Holdings, will oversee the Cairo sites with both flagship stores featuring an open kitchen cooking Jones the Grocer’s award-winning menu, gourmet grocery retail, a halal charcuterie, a bakery and patisserie, a hallmark artisan cheese-room and an outdoor terrace, setting the benchmark for store design, casual dining and gourmet food retail in Egypt.
Naif Alrajhi Investment, known for its diversified portfolio and success in attracting the most promising businesses, empowering unique capabilities, and securing flourishing partnerships will manage Riyadh’s first site in the prestigious 5-star Fairmont Ramla Hotel.
JTG Holdings Ltd & Jones the Grocer’s CEO and shareholder, Yunib Siddiqui said, ‘As our regional success continues, we are excited to partner with established franchisees in both Egypt and the Kingdom of Saudi Arabia who are as passionate about Jones the Grocer as we are. We look forward to bringing our brand to these regions and watching them grow with the support of a new audience.’
Karim Nayef Khalife, Chief Executive Officer of Raya Restaurants said, ‘Raya Restaurants is pleased to partner with Jones the Grocer and continue to add value to the F&B sector in Egypt. By incorporating the brand into Raya Restaurants’ portfolio, we are reinforcing our business strategy of strengthening our offerings and positioning in the Egyptian market.’
Naif Saleh Alrajhi, Chairman and CEO of Naif Alrjahi Investment said, ‘We are happy to forge our partnership with Jones the Grocer and bring the much-loved concept to The Kingdom. Saudi Arabia’s food and beverage industry is the largest in the Middle East and with that comes an eagerness to welcome new restaurants that offer great food, atmosphere and experience. We are confident that tourists and residents alike will appreciate Jones the Grocer Riyadh.’
Jones the Grocer locations in Cairo will open their doors in May 2021, with Riyadh is set to open in H2 2021
About jones the grocer:
Established in 1996 in Australia, Jones the Grocer is a food emporium featuring specialty food retail, a signature walk-in cheese room, a charcuterie, bakery, patisserie and deli set within an award-winning café. There are 23 Jones the Grocer stores across the world.
About Raya Restaurants:
Raya Restaurants, a subsidiary of Raya Holding, was established in 2013 with the aim of positioning itself as a market leader within the restaurants’ sector in Cairo through building internationally competitive restaurant chains that provide a superior dining experience that will be franchised both regionally and globally. Raya Restaurants has five operating brands including, Ovio, The Lebanese Bakery, Lorenzo’s Pizzeria, Liquid, and Espresso Bar.
Naif Alrajhi Investment
Naif Alrajhi Investment company is a Saudi investment group headquartered in Riyadh with a presence in Dubai and London, and which invests in real estate, capital markets, and mergers and acquisitions. The group is known for its diversified portfolio of business in 13 unique sectors and is successful in attracting the most promising businesses, empowering unique capabilities, and securing flourishing partnerships.