Andy Nicholson to lead Jumeirah Group’s brand-new experience, Inside Burj Al Arab, a one-of-a-kind immersive guided tour of the most prestigious and desirable spaces inside Burj Al Arab Jumeirah.

Andy Nicholson, General Manager & Director of Experience of Inside Burj Al Arab

United Arab Emirates, Dubai: Jumeirah Group has announced the appointment of Andy Nicholson as General Manager & Director of Experience of Inside Burj Al Arab, a new and innovative butler-guided tour offering a unique glimpse into the exclusive world of the global icon.

Andy brings with him an in-depth and well-rounded understanding of the industry, with valuable expertise working across some of the most recognised attractions in the United Kingdom, United States of America, and the Middle East. Highly respected within his field and with a reputation for delivering award-winning curated experiences, Andy will help bring Inside Burj Al Arab to life as a premium experience at the ‘original home of luxury’.

Commenting on Andy’s appointment, Mr. Ermanno Zanini, Regional Vice President and General Manager for Burj Al Arab Jumeirah, said: With his wealth of knowledge working on globally renowned attractions, we are thrilled that Andy will be at the helm of Inside Burj Al Arab to ensure visitors experience a true sense of wonder. I have no doubt that, in his capable hands, the tour will become a must-see experience in Dubai for UAE residents and international visitors.”

Prior to joining Jumeirah Group, Andy led headline projects as Exhibitions and Pavilions Senior Manager for Expo 2020 Dubai. His impressive track record also includes roles with major London tourist attractions, including Head of Visitor Experience at the V&A London – the world’s leading museum of art and design – in 2019, as well as a seven-year tenure as Head of Visitor Experience for the phenomenally successful Warner Bros. Studio Tour, London – “The Making of Harry Potter”. Previous roles also include leading attractions such as Tower Bridge Exhibition and The Monument, as well as the iconic British Airways London Eye.

About Jumeirah Group:

Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 24 properties across the Middle East (including the flagship Burj Al Arab Jumeirah) Europe and Asia, with more properties currently under construction around the globe.

The health and safety of guests and colleagues is Jumeirah Group’s utmost priority. It has implemented a series of protective measures across all of its hotels, while strictly adhering to each market’s respective Government directives. Demonstrating Jumeirah’s commitment to operating its hotels to the highest global standards, 13 of its hotels were recently awarded the Bureau Veritas Safeguard Label, with Jumeirah Al Naseem being the first hotel in the world to receive the prestigious certification. The Group is working closely with Bureau Veritas to certify its wider portfolio.