Dubai, United Arab Emirates – July 20226: Keeta, the international on-demand food delivery platform backed by global technology leader Meituan, announced an exciting co-promotion with Empire Entertainment to launch a UAE campaign inspired by Sony Pictures’ Spider-Man: Brand New Day, releasing in cinemas July 30th bringing together entertainment and everyday convenience in a unique experience for customers across the UAE.
Built around the campaign theme “Delivering A Brand New Day,” the collaboration is designed to make every day easier, brighter, and more rewarding through memorable experiences that go beyond food delivery.
Running throughout the campaign, customers can take part in a series of interactive experiences, including in-app challenges, exclusive rewards, mall activations, and the chance to win cinema experiences inspired by the highly anticipated theatrical release of Spider-Man: Brand New Day.
The campaign will also feature immersive pop-up experiences at some of the UAE’s most popular shopping destinations, allowing families, movie fans, and customers to engage with the brand through interactive games, exclusive prizes, and entertainment-led experiences.
The collaboration reflects Keeta’s commitment to creating memorable experiences that go beyond everyday delivery, connecting customers with the moments, brands, and experiences they love.
As Sony Pictures’ Spider-Man: Brand New Day arrives in cinemas on July 30th, Keeta invites customers across the UAE to join the celebration and discover how every order can help deliver a brand new day.
About Keeta:
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” Keeta is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. Keeta was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
About Spider-Man: Brand New Day
It’s a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves – a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.
Directed by Destin Daniel Cretton. Written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad, and Rachel O’Connor, p.g.a. Executive Producers are Louis D’Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo.
