KIA Sportage: From the looks to performance, the best of all worlds


Does your car make you happy? Do the spaces inside make you feel at home? Do the exteriors match your love for life? If not, it is time to change your car. The fifth-generation, 2023 Kia Sportage tends to all your requirements and ticks all the boxes that would make for a perfect car. Blending cutting-edge interiors with the latest tech innovations and innovative automotive features, the redesigned Sportage picks the best of the heritage and takes an inspiring leap into an innovative future.  

With the all-new Sportage, you’ll experience innovation in motion like never before. Designed with refinement and purpose, it pushes the limits of what an ideal urban SUV is meant to be, with design and technology at its best and all the comforts and connectivity to elevate your driving adventures. 

With its new design philosophy, ‘Opposites United,’ the Sportage, in its latest avatar, inspires every aspect of the SUV. Take the exteriors, for example. The redesigned bold, impactful lines give it instinctive characteristics, with a fabric of the latest automotive features, setting high standards for cars in its class. 

The design is as assertive as it is detailed. The black grille graphic; the distinctive, futuristic-styled boomerang-shaped LED daytime running lamps; the 17-inch, 18-inch, or range-topping 19-inch wheels; and the freedom to choose alloy designs, colours, and finishes give you the power to co-create the best-suited version for your needs.

Moving on to the interiors, the 2023 Sportage offers a Hi-Tech 12-inch touchscreen and an advanced integrated controller that advances the art of driver-centric cockpit design as we know it.

Designed for competence and absolute supremacy and performance, the SUV offers an unmatched level of luxury and comfort. It is powerful, responsive, and efficient, making it ready for any journey you’d want to take. 

Aside from passive and active safety technologies, the Sportage also offers cutting-edge automotive features, pronouncing its love for safety and the efforts made in that direction. it is perhaps the safest vehicle in its class. 

The Sportage is fitted with Kia’s acclaimed and award-winning Advanced Driver Assistance System (ADAS), which minimises potential hazards and protects occupants and other road users. Multi-camera monitoring systems and collision avoidance systems also ensure your driving safety by observing, sensing, and intervening when needed.

About Kia Corporation 

Kia Corporation ( is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company’s brand slogan – “The Power to Surprise” – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.  

About Al Majid Motors Company (L.L.C.) 

Al Majid Motors Company L.L.C. is a proud member of Juma Al Majid Establishment, one of the most well-known business groups in the Arabian Gulf region.  As a sole distributor of Kia since 1988 in the UAE, AMMC has been engaged in selling a range of Kia vehicles through a network of 10 sales outlets, and supporting after-sales service network in the UAE.  Al Majid Motors Company is celebrating 30 years of operation in the UAE.