Landmark Group announces an exclusive Shukran partnership with Careem

  • Members of Landmark Group’s Customer Loyalty Programme can now earn double Shukran points when they travel with Careem

Dubai, UAE: Shukran, Landmark Group’s largest loyalty programme, has partnered with Careem – the MENA, Turkey and Pakistan region’s leading ride-hailing app to offer passengers attractive incentives.

As part of the partnership, Careem travelers can link their accounts with Shukran rewards and earn 1.5 per cent back as Shukran points each time they travel with Careem. Shukran members will be able to earn double Shukran points redeemable for over a million products across 50 brands in the region until March 31st, 2018.

This partnership benefits members of Shukran as well as Careem, allowing the services to attract and retain its membership by providing great incentives.

Vipen Sethi, ‎Group Director and Board Member, ‎Landmark Group, said: “Bringing value to our customers remains our top priority. Shukran has become an integral part of our customer-centric business philosophy and we are excited to provide a unique experience to our members through this partnership.

Adib Samara, Head of Partnerships, Careem, said: “As a tech company, we’re always looking for innovative ways to use our knowledge of the region to deliver significant value to our customers and we hope to do the same through this partnership.”

Landmark Group’s partnership with Careem is the latest addition to its growing list of partners, further strengthening its proposition of offering endless possibilities to its members. Shukran has become a household name and a lifestyle brand offering rewards for more than just shopping. Together through this digitally driven partnership, member earnings improve twofold, through their Careem ride and shopping at their most favourite brands.

Shukran Loyalty points can also be earned and redeemed against online purchases at

About Landmark Group:

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2300 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.

Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box and Emax. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets.

About Shukran:

Shukran is the loyalty program that encompasses the Landmark Group of retail and hospitality concepts. It is the biggest and most successful retail loyalty programme in the Middle-East and North Africa region. Our current member base is over 19 million, in 9 countries and 55 brands that cover a retail store base of more than 2000 outlets.

Members can earn and spend their Shukrans across all participating countries on categories such as clothing, footwear, accessories, home furnishings, electronics, F&B and fitness. When it comes to rewards and recognition, Shukran presents endless possibilities to all its members.

About Careem:

Careem is the region’s leading ride-hailing service that provides reliable, safe and affordable transportation choices via a mobile app, on the web and through a call center. Careem is a pioneer in the region’s ‘sharing economy’ – its mission is to make people’s lives simpler and build an institution that inspires. Established in July 2012, Careem is now the only unicorn in the region and operates in more than 90 cities across 13 countries in the broader Middle East, including North Africa, Turkey and Pakistan.