- PwC Middle East signs MoU with the Digital Government Authority (DGA) to accelerate innovation and adoption of emerging technology in the public sector
- PwC Middle East signs strategic agreements with Institute of Public Administration (IPA) and Flat6Labs to support government and private entities in their digital transformation journey in Saudi Arabia
Riyadh, Saudi Arabia: At this year’s LEAP, the largest annual technology event in Riyadh, Saudi Arabia, PwC Middle East demonstrated its expertise with a number of key activations and the signing of strategic agreements with prominent entities; DGA, IPA and Flat6Labs across the four-day event, reinforcing the firm’s commitment towards supporting the Kingdom’s digital economic growth and Vision 2030.
As LEAP’s ‘Digital Consulting Partner’ for the second year running, PwC Middle East highlighted some of the latest emerging technologies, including virtual reality simulations in the sports, tourism, ESG and financial sectors, while emphasising the importance of leading technologies such as Artificial Intelligence (AI), Metaverse and Digital Twins, in accelerating the Kingdom’s digital economy and economic growth.
Exhibiting at this year’s LEAP, PwC Middle East explored trends and applications in clean technology, future energy and Digital Twins, as well as discussing world-class sustainable development practices to address growing urbanisation challenges in the Kingdom. This comes during a number of key panel discussions, workshops and showcasing disruptive solutions at the firm’s interactive booth.
Commenting on PwC’s presence in this year’s LEAP, Riyadh Al Najjar, Chairman of the Board and KSA Country Leader: “The Kingdom is taking major steps in driving digital transformation initiatives across key sectors. In line with Vision 2030, Saudi Arabia is making groundbreaking advances in tech-adoption including big data, AI and advanced mobile technology.” He added: “Reinforcing our commitment to the Kingdom’s transformation agenda, we’re proud of our extensive partnership in the second edition of LEAP, launched to promote the growth of the technology sector, a key pillar of economic advancement. The Kingdom has taken important strides towards achieving its vision and we remain committed to its realisation.”
Commenting on the significance of the firm’s MoU signing, Fadi Komati, Digital Consulting Partner, PwC Middle East, said: “We are delighted to announce our partnership with DGA which supports accelerating the adoption of emerging technologies and innovation for further maturing smart government services. This partnership also aims to support DGA’s GovJAM initiative – a hub for innovators across the Kingdom.”
Aligned with the Kingdom’s economic growth and digital advances, PwC also signed an MoU with Flat6Labs, the MENA region’s leading seed and early-stage venture capital firm, to develop corporate innovation programs and offer mentorship and opportunities under PwC’s Technology Consulting practice. Additionally our MoU with IPA aims to support government and private entities in their digital transformation journey in Saudi Arabia.
PwC Middle East also published its ‘Buildings of the future’ paper during LEAP, highlighting the main factors that influence investments in cognitive buildings, its use cases, and the ways that governments and private entities may successfully provide customised and futuristic solutions to their consumers by using cutting-edge technology in buildings.
About PwC digital:
PwC provides industry-focused services for private and public sector clients by expertise and on a country level, with over 2000 consultants in the Middle East including more than 700 technology experts with a major focus on digital solutions. Additionally, PwC globally announced a set of new commitments as part of their new strategy, The New Equation, in further investing in their digital capabilities through strategic acquisitions, emerging technologies, and establishing additional Experience Centres in the region, to complement the existing state of the art hub for innovation, co-creation and creativity. Furthermore, continuing to upskill their people to build a community of solvers, with the right skills to deliver solutions that are human-led and tech powered.
Tech powered by PwC Middle East is a monthly insight series delivering the latest thinking from across the Middle East technology landscape, from reports, to white papers, articles and video, we bring you thinking that will make a difference. Delivering bold ideas that are human-led and tech-powered and deliver real-life value for our clients.
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with nearly 328,000 people who are committed to delivering quality in assurance, advisory and tax services.
Established in the Middle East for 40 years, PwC has 24 offices across 12 countries in the region with around 8,000 people.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.