Legendary American Home Appliances Brand Frigidaire Reloads in Middle East


Dubai, UAE:

  • US heritage high quality, energy-efficient kitchen and laundry appliances brand, Frigidaire, reloads its new line up in the Middle East
  • Frigidaire brings to the market a 100+ year history in providing robust and reliable appliances to family homes

Frigidaire, which has been a center piece of American households for generations, has been committed to delivering innovations that revolutionize home life. Owned by Electrolux Group since 1986, Frigidaire crafts design with dedicated passion and without compromise, Middle Eastern families can now purchase brand’s new products that are enjoyed by millions across the globe.

Frigidaire is at the forefront of offering strong, sturdy, and reliable quality products for the home. Through innovation and commitment, Frigidaire as a brand is synonymous with longevity and reliability. It brings to the region a 100-year history in providing leading laundry and kitchen appliances to international households. From inventing the first home refrigerator, the first home freezer, and the first room AC to finding ways to make desired products attainable, the brand is built on the American tradition of quality while resonating with its can-do spirit.

“I am super excited to reload our Frigidaire brand with a brand-new line-up in the Middle East. Frigidaire is a revolutionary brand in the appliances industry known for its quality, durability, and innovations. We know our local consumers appreciate the American brands and its products and are delighted to bring all these novelties into the Frigidaire line-up,” said Vitor Maia – Electrolux General Manager, Middle East & Northern and Central Africa.

He continued: “Given the increase in trends on home improvements off the back of the pandemic, now is the best possible time to land our entire new line-up to the region, and take our reputation for high quality, innovative and robust appliances to the next level.”

Developed especially for families, Frigidaire firmly believes that ‘there is always room for one more’ whether at a holiday feast table or simply in everyday family life – a value that strongly resonates with Middle East’s traditions of generosity and hospitality. Catering to the regions’ large families and keeping in mind the importance of family gatherings and traditions.

The brand’s 100-year legacy of offering appliances promises to make preparation, cooking and house chores quicker and easier. The range of appliances from the heritage brand available to consumers in the Middle East include the Single Door American Fridge, Single Door American Freezer, Front Load Washing Machine, Top Load Washing Machine, Free Standing Cookers, Built-in Set to include Oven, Hob and Hood as well as AC units and Dishwashers.

In addition, Frigidaire’s cookers offer a unique kebab shelf feature that includes rotisserie turnspits to roast 6 large kebabs at once. With its advanced technology, focus on consumer-centric innovations, emphasis on high-quality and a customer-first service approach, Frigidaire is here to revolutionize Middle East homes.

About Frigidaire:

Frigidaire® is part of the Electrolux family of brands and has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features.  

About Electrolux:

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2021 Electrolux had sales of SEK 126 billion and employed 52,000 people around the world.