Riyadh: Today, the Kingdom of Saudi Arabia has the largest social media presence in the world. KSA continues to be a social media powerhouse, with an annual growth rate of 8.7%. Video content reigns supreme across online media consumption with young consumers spending more than three hours per day on online video, surpassing time spent on messaging apps and games. 

With so much emphasis on video it’s no wonder that TikTok continues to gain popularity in the Kingdom. The video-focused app has risen exponentially in KSA as consumers look for new ways to view, share and create content. 

As part of its mission to keep Saudi residents connected and entertained, LG Electronics (LG) has partnered with Ubisoft’s Just Dance (a gaming with more than 135 million players worldwide) to launch its “Paca Dance Challenge” via TikTok in KSA. 

LG is inviting the Kingdom’s residents to join the “Paca Dance Challenge” on TikTok, where they can give their best performance alongside a Just Dance coach and track. Participants will be directed to mirror a series of moves before being given the opportunity to freestyle. 

To take part, users should post their video on TikTok, using LG’s #SpotOfRhythm Brand Effect, which can be recorded by pressing the red camera icon at the bottom of the official hashtag challenge page. The hashtag #SpotOfRhythm will automatically be included in their post.

To qualify for entry into the competition, users must then go to https://www.lg.com/sa/thespot, where they can visit the #SpotOfRhythm and upload their video link. At this location, viewers can see all of the entries published at the portal to date and vote for their favorites. 

During the competition, LG will be announcing 6 winners of LG XBOOM Go PL5 portable Bluetooth speakers.  Winners will be selected based on a combination of likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral.

The first 50 participants in the competition will also automatically be gifted with a pair of LG TONE Free FN4 earbuds. LG will also be awarding an additional 50 pairs of earbuds as prizes at various stages during the campaign.

By the end of the competition, LG will be crowning 1 overall winner of the grand prize – a 55-inch LG C1 OLED TV, from LG’s latest lineup.

During the running of the campaign, users on TikTok can also expect to see participation from some of their favorite content creators – each performing their unique take on the challenge and inspiring others to take part. LG encourages everyone from casual dancers to professionals to participate, as winners will also be chosen based on the most unique and creative performances. 

To find out more about the competition, read the terms and conditions and enter, please visit:  https://www.lg.com/sa/thespot and click on “The Spot of Rhythm”.

The competition is running now, throughout the month of August, with the final winner being announced shortly after, via LG’s microsite and social media channels. 

About LG Electronics, Inc. :

LG Electronics Inc. is a global innovator in technology and manufacturing with operations in 140 locations and a workforce of over 70,000 around the world. With 2020 global sales of more than USD 56 billion, LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. LG is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices, including premium LG SIGNATURE and LG ThinQ products featuring artificial intelligence.

About Ubisoft:

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon®, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million.