Liberty Automobiles named largest dealer for Cadillac in the Middle East

Liberty Automobiles - Highest Volume Sales Acheivement Award

The company grew Cadillac’s market share in 2017 with the sustained performance of the new generation XT5 and CT6, and the strong performance of the iconic Escalade

Liberty Automobiles – Highest Volume Sales Acheivement Award

Sharjah, United Arab Emirates: Liberty Automobiles, the exclusive dealer for Cadillac, has officially achieved the highest Cadillac sales volume in the Middle East for the second time in a row. The result was announced during a Cadillac regional dealers meeting held in Dubai.

Rimoun Hanouch, Group General Manager of Liberty Automobiles, commented: “In line with our long-term growth strategy, we are delighted to have achieved the highest Cadillac sales volume in the Middle East, which reflects our ongoing dedication to expanding the brand’s regional presence. Despite challenging conditions in 2017, we managed to increase Cadillac’s market share by driving sales through the recent launches of the new generation XT5 and CT6, supporting the strong performance of the iconic Escalade, and being the highest seller for the V-Series in the region. Our excellent customer service has also been a major contributor to our growth and will remain our focus over the coming years.”

Christian Soemmer Managing Director of Cadillac Middle East, added: “At Cadillac we are about Daring Greatly and being independently minded, with our partners across the region we have been able to bring more people into the brand and our take on sophistication, giving them a memorable experience from the moment they step into any of our showrooms through the complete life cycle of their vehicle ownership. Liberty is a great example, our partner in the UAE have shown their belief in this vision and the results of this can be seen in their sales achievements and service quality that improves year on year, putting us in a great position for our product offensive that will begin at the end of this year with the launch of the XT4.”

The Cadillac brand is renowned across the world for a bold and innovative range of prestige vehicles that appeal to those who dare to drive the world forward. The brand’s success in the UAE has been defined by Liberty Automobiles for its focus on providing customers with an incomparable experience from the showroom and throughout the lifecycle of their vehicles.

Liberty Automobiles was established in 1976 and has played an integral part in the growth of General Motors. The company’s award-winning services and products are geared towards providing a positively different, dynamic, and genuinely friendly experience for customers across the UAE.


Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East. The Cadillac portfolio in the Middle East for 2017 features award-winning passenger cars ATS, ATS Coupe, CTS, XTS and the First ever CT6 prestige sedan. It also features the Escalade SUV and XT5 luxury crossover.


Established in 1976, Liberty Automobiles Co. is one of the largest General Motors (GM) dealerships in the UAE and an authorised dealer for Cadillac, Chevrolet, Opel and AC Delco. Over the years, Liberty Automobiles Co. has played an integral part in the growth of General Motors and emerged as one of the leading distributors in the region.

The spectrum of services offered by Liberty is geared towards providing an outstanding car-buying and ownership experiences across a wide range of products and services, which include the new-car-buying experience, cutting edge Service Centres, well stocked Parts Sales Centres, a reputed and reliable Used Car Dealership, 24/7 Roadside Assistance that’s just a phone call away, and a unique customization and aftermarket kitting facility under the banner of Liberty Motor Sports (LMS).

Liberty provides a positively different, dynamic and genuinely friendly experience, wherever you are in the UAE.