- The brand out-performed 2019 sales results with a growth of 16% in Q4 2020
- The flagship Navigator model remains Lincoln’s most popular offering, followed closely by the Aviator
Al Riyadh, Saudi Arabia: Despite a challenging year that brought unprecedented events, Lincoln Middle East achieved a significant 11.7% sales growth in 2020, and closed off a strong fourth quarter that outperformed 2019 by a staggering 16%.
Attaining new heights, July and September led 2020’s sales increase, setting a new sales record for the brand in the region since the past four years. This success stemmed out of the ever-growing demand for Lincoln’s flagship Navigator SUV. Sustaining its legacy as one of Lincoln’s biggest success stories, the car has been setting benchmarks in quality and ultimate luxury for years.
Following the Navigator success, the Aviator also stole the show, and its popularity continued to grow with an increased demand across the GCC. The brand’s newest three-row, premium large utility vehicle, fell in second behind the Navigator in 2020’s sales figures, and accumulated 24% of the brand’s total sales.
“Our results in 2020 reflect the resilience displayed by the teams in our distributor partners and their unwavering commitment to deliver the highest standards of customer experience. The year brought along a unique set of challenges, and together we managed to navigate these challenges to not only sustain our sales but even outperform 2019” said Sami Malkawi, Sales and Ownership Experience Director, Lincoln Direct Markets.
“Our fresh line up of SUVs continue to gain popularity in the GCC and deliver on the tenets of the Lincoln brand. This line up – including our newly launched Aviator and Corsair – has proven to be very popular and continue to witness increasing demand, this coupled with the commitment to our Lincoln Way customer experience positions our brand for even greater successes in the near future”
The recently launched all-new Lincoln Corsair stands out in the small premium utility vehicle segment by offering a 2.0-litre turbocharged engine more powerful than several competitors, plus a wealth of amenities typically found only in larger utilities. Boasting Auto Start-Stop technology, the engine produces 245 hp and 373 Nm of torque and is mated to a new eight speed automatic transmission, complementing a whisper-quiet, comfortable ride and sophisticated interior.
Introducing Lincoln Co-Pilot360 as standard – bundling popular driver-assist features previously available only as separate options – Lincoln’s midsize luxury SUV showcases a harmonious aesthetic along with aerodynamic efficiency. With a choice of engines in a 335 hp 2.7-litre turbocharged V6, and standard 250 hp 2.0-litre four-cylinder turbo, Nautilus brings smooth power and performance to the luxury SUV sector.
Lincoln’s newest three-row, premium large utility vehicle – launched with the all-new Presidential theme, Flight, elevates the brand’s design vision while delivering on tenets of beauty, gliding, human and a crafted sanctuary. The standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift® automatic transmission, delivers an impressive 400 horsepower and 562 Nm of torque for effortless acceleration.
The flagship Navigator full-size SUV combines modern luxury with advanced technology, elevating family travel to first class. Quiet luxury is both a look and a feel, and Lincoln Navigator embodies both. The sleek twin-turbocharged 3.5-litre V6 engine delivers a truly impressive 450 hp and 691 Nm of torque, while sleek styling and a spacious interior are all designed to make each trip effortless.
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com, http://www.lincoln.com, or me.lincoln.com for the Middle East. Follow us on facebook.com/LincolnMiddleEast and on Twitter @LincolnME.