• The Authority of Social Contribution – Ma’an reveals the scope and scale of its social impact programmes during 2020.
  • Through volunteering, participation and contributions, the Authority’s strategic pillars helping create innovative solutions to social challenges and foster a more collaborative society.
Her Excellency Salama Al Ameemi, Director General of Ma’an

Abu Dhabi: Social impact and innovation were key cornerstones of the programmes launched by the Authority of Social Contribution – Ma’an throughout 2020 as the organisation helped build a culture of community contribution and participation as it addressed key social priorities in the Emirate.

In an important milestone for the Authority, Ma’an today released its first ever Social Impact Report, celebrating a series of social impact achievements in 2020 – its first full year of operations – and setting a strong foundation for the future.

Among the significant accomplishments from the programmes was the development of 40 new social enterprises, the participation of more than 6,000 volunteers and over AED 1 billion in financial and in-kind contributions being raised, assisting more than 400,000 people across the emirate.

With Ma’an playing an instrumental role in driving social innovation, incubating social ventures, creating entrepreneurial, volunteering and funding opportunities, and designing contribution-raising platforms through its strategic pillars, its results made Abu Dhabi a more cohesive and collaborative city for all residents during 2020, setting a benchmark for social inclusion.

Its ground-breaking programmes were created under Ma’an’s five strategic pillars – the Ma’an Social Incubator and Accelerator (MSIA), Social Contracting, the Social Investment Fund, Outreach Management and Community Engagement, with the Authority bringing together the government, private sector organisations and civil society to tackle some of Abu Dhabi’s most pressing social challenges.

Among the impact priorities that Ma’an focused on addressing in 2020 were: family cohesion; work life balance; financial literacy; affording basic life necessities; low physical activity among seniors; people of determination; as well as environment and climate change.

As part of the MSIA programme, Ma’an empowered aspiring social entrepreneurs with the vital skills, knowledge and financial support to develop their innovative ideas into fully-fledged social enterprises. The programme’s four cohorts has benefitted 15,000 people so far with each enterprise providing wider benefits such as employment and volunteering opportunities.

With innovative and sustainable funding mechanisms an important component in creating social impact, Ma’an made history by launching the ATMAH project – the GCC’s first Social Impact Bond.

Launched under its Social Contracting pillar, Ma’an partnered with the Department of Community Development, Aldar Properties, Aldar Education and Zayed Higher Organisation for People of Determination, to create the world’s first Social Impact Bond that focused on addressing education opportunities for People of Determination. The ground-breaking 15-month programme empowered 25 young students with vital skills and training and secure permanent employment.

As the first Social Impact Bond to be introduced in Abu Dhabi, Ma’an and its partners planned extensively to create a comprehensive, bespoke solution including a detailed curriculum, delivery of teaching methods and how the outcomes would be defined.

Sustainable funding is vital to supporting social inclusion efforts, leading to Ma’an’s Social Investment Fund launching its first programme: ‘Together We Are Good’. Launched to support Abu Dhabi’s COVID-19 relief efforts, SIF is the official contribution channel of the Abu Dhabi Government Every single dirham contributed by individuals and organisations was channelled into the fund and used to address key priority areas of support for those affected by the pandemic.

The overwhelming generosity of Abu Dhabi’s community meant that an incredible AED 1 billion in financial and in-kind contributions was raised. It provided vital support across four key areas: basic needs, food supplies, education and healthcare, positively impacting a wide range of citizens and residents from more than 200 nationalities.

Outreach Management played an integral part in realising the Authority’s aim of creating meaningful opportunities for people to engage with their communities.

Throughout 2020, more than 6,000 people gave up their energy and time to volunteer in Ma’an’s Community Engagement programmes, including the ‘Journey of Generations’, held in partnership with Al Mubarakah Foundation. The initiative saw 55 senior citizens interact and walk together with volunteers at Yas Mall with the volunteering opportunity bridging the generation gaps in the Emirati community and helping improve senior citizens’ wellbeing while encouraging young people to volunteer and make a difference.

To help create an inclusive society for all, Ma’an’s Fit Fam programme also enabled People of Determination to live a healthy lifestyle and take part in fitness sessions with volunteers.

Ma’an will now aim to further innovate and create more programmes in the future that will address more social challenges and help shape Abu Dhabi as one of the best of best global cities to live in.

Her Excellency Salama Al Ameemi, Director General of Ma’an, said: “The launch of our first ever Social Impact Report is a milestone for everyone at Ma’an and the achievements show that we are taking big strides in making a meaningful difference to people’s lives to ensure that Abu Dhabi remains a prosperous and inclusive city in the future.

“It has taken a lot of effort to reach this point with each programme carefully planned so that we can accomplish the best possible results. This would not have been possible without the guidance of our wise leadership and of course the team at Ma’an, our valued partners and the whole Abu Dhabi community.

“While we are extremely proud with what we have achieved in a short space of time, this is only the start of our journey. At Ma’an, one of our goals is to build a rich and vibrant network of non-profit organisations, foundations, and social enterprises that exist between the public sector and the private sector to drive social innovation and bring global best practices to solve Abu Dhabi’s social challenges.

“With every programme that we launch, not only will it be another step forward in achieving our overall objectives but it will also help cement Abu Dhabi’s position as a leading hub for social innovation.”

About Ma’an:

Ma’an was established in February 2019 under the Department of Community Development in Abu Dhabi with the aim of bringing together the government, the private sector and civil society to support a culture of social contribution and participation. The authority will deliver solutions for social challenges with five main pillars of work – a Social Investment Fund, a Social Incubator Programme, Community Engagement Programmes and the introduction of a new type of public contracting, Social Impact Bonds, as well as Outreach Management.

Ma’an will support the third sector to flourish in Abu Dhabi, enabling responsible not for profit associations or foundations and social enterprises to contribute to the development of strong, active and connected communities.

Ma’an Authority for Social Contribution is an initiative under the Ghadan 21 accelerator programme, supporting Abu Dhabi to become one of the best places in the world to do business, invest, live, work and visit.