Majid Al Futtaim Launching Sacoor Brothers in Saudi Arabia


Customers can now experience a new shopping experience at the first Sacoor Brothers Boutique at Granada Mall, Riyadh, on 17th November

sacoorDubai, UAE: Sacoor Brothers and Majid Al Futtaim Fashion are proud to announce the opening of the first Sacoor Brothers boutique in Granada Mall, Riyadh on November 17th. This new boutique reflects the brand’s philosophy of continuous improvement and will offer the Women’s and Men’s Collection.

The boutique located on the ground floor in Granada Mall is the first of 4 stores Majid Al Futtaim is due to open in Saudi Arabia. The upcoming locations include: Hayat Mall (Riyadh), Panorama Mall (Riyadh) and Rashid Mall (Khobar). The children’s collection will also be available in Panorama and Rashid Mall.

Delighted with the launch of the brand in KSA, Rajiv Suri, Chief Executive Officer at Majid Al Futtaim Fashion commented: “We are excited to continue Majid Al Futtaim Fashion’s growth by bringing Sacoor Brothers to Saudi Arabia for the first time. Given the brand’s massive success in the region, there has been much anticipation for Sacoor Brothers in Saudi Arabia since we announced the franchise in April. We have a long and strong track record in Saudi Arabia and are committed to this partnership to further the brand’s growth in the GCC”.

Sacoor Brothers has captured the interest of fashion enthusiasts and the wider public with its approach to style and attainability, with a range of services such as tailoring and the opportunity to personalize clothes with monograms, all in a boutique environment. The brand has indeed expanded beyond their native home of Portugal to becoming a truly international and cosmopolitan fashion brand with over 90 stores worldwide.  

“We are excited to launch Sacoor Brothers in one of the most thriving countries in the world alongside Majid Al Futtaim. The Kingdom of Saudi Arabia continues to be a leading market for retail and is one of the fastest growing markets globally. We are confident that our partnership with Majid Al Futtaim will yield successful results due to their strong presence and solid history and knowledge of the retail landscape in the country. We look forward to introducing our brand to this new market and inviting shoppers to experience our Portuguese spirit within our collections, boutiques and service.  This month marks our 27th anniversary and we look forward to celebrating the new KSA stores simultaneously with this special occasion” said Bart Denolf, CEO Franchise for Sacoor Brothers.

Known for its quality, refinement and service around the globe, the brand continues to have Cristiano Ronaldo as its Global Ambassador. The current football European Champion continues to be the perfect match with the brand, representing the most fundamental values such as family, hard work, honesty, attention to details and continuous improvement.

A sneak peek of the Fall Winter 2016 collection shows a celebration of the virtues of authenticity and originality. For the new season, Sacoor Brothers classic Menswear line combines the nobility of woven wealth of details for each design. Either casual or classic, the Men’s collection consists of numerous pieces ranging from classic cut suits to jeans, polo shirts, jackets, knitwear and sweat-shirts with unique details and contrasting color accents. Diversity for different occasions that emphasize style without forgetting comfort.

The Women’s Suits collection follows mainly the Sacoor Bothers identity, slightly adjusting some details to the current trends, always with subtle feminine interior details. Noble fabrics, with high quality wools, with silk or elastane mixes offer more comfort, also giving the fitting a more structured look. The patterns worked this season are mainly herringbones, pinstripes, birds eye or classic plains with elastane. Selected suits are made in Portugal and can be identified with a special tag.

About Sacoor Brothers:

Sacoor Brothers is a well-known international brand, based in Portugal. It is the result of the dream of four brothers committed to adding elegance, quality and style to the fashion world.

Since the early 1990s, when they opened their first boutique in Lisbon, Sacoor Brothers has continued to expand. It is now synonymous with a cosmopolitan label, with shops in the United Kingdom, Belgium, Spain, Malaysia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Lebanon and Singapore.

In existence for 26 years, Sacoor Brothers has grown by defining trends and innovating services and products, setting itself apart by offering excellent tailor-made solutions – a characteristic common to each one of its shops all over the world. The brand is a favorite with celebrities and has dressed well-known personalities from the world of fashion, sports, cinema and television, like the famous Hollywood actors Rob Lowe, William Baldwin, Patrick Dempsey, Irina Shayk and most recently Cristiano Ronaldo himself.

With a personality that consumers identify with, the label with collections for Women, Men and Kids – including footwear and accessories – represents sophistication and has a distinctive code that has made it a premium, across-the board brand.

About Majid Al Futtaim Fashion:

Majid Al Futtaim Fashion is the fashion retailing arm of Majid Al Futtaim. Majid Al Futtaim Fashion currently operates over 110 stores in 7 markets across the MENA region, working with a number of leading fashion brands including Abercrombie & Fitch Co., Hollister, ALLSAINTS, lululemon athletica, INTROPIA , Halston Heritage, Jane Norman, Monsoon Accessorize and Peacocks.

The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

About Majid Al Futtaim:

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

Majid Al Futtaim owns and operates 20 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls and My City Centre neighbourhood centres, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and operates a portfolio of more than 160 outlets in 15 countries.

Majid Al Futtaim operates 194 VOX Cinema screens and 26 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing ‘Najm’ and ‘Voyager’ credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.