MAJOR Headliners Announced for Inaugural FUTR World Middle East Event in Abu Dhabi


Exciting three-day multi-genre festival to feature several influential business leaders at Manarat Al Saadiyat event in December 2021

Business and consumer collaborations to include Wizkid, Alicai Harley, Abby Roberts and Nintendo Girl


Abu Dhabi, United Arab Emirates: The organisers of Futr World’s first-ever event in the Middle East, which will take place in Abu Dhabi from 9 – 11 December, have unveiled the impressive roster of keynote speakers and world-class brands that will be appearing at the Manarat Al Saadiyat event, which will bring together the world’s top creative minds, innovators, business executives and ambitious entrepreneurs. 

The eclectic and unique three-day event is the result of a partnership between Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi),MP Singapore and FUTR Group, and will feature CEO’s and Founders from major brands, leading online influencers and award-winning international musicians.  

“FUTR World highlights our commitment to bring innovation and globally significant events to the emirate,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “Through strategic partnerships with global partners such as MP Singapore and the FUTR Group, Abu Dhabi continues to expand its offering of unique and first-in-the-region experiences, further cementing its role as a global hub for business and entertainment.”

During the action-packed festival, ticket holders will be invited to look into the future with a full programme of immersive experiences, masterclasses, brand activations and live performances as the dynamic event is split into three pillars: FUTR Summit, which will feature talks from entrepreneurs and successful business professionals; FUTR Live, which is set to star engaging brand activations and welcome globally renowned influencers; and FUTR Festival, which is set to burst into action with live sets from international music artists and DJs. 

Ambitious, career-driven individuals at the FUTR Summit will hear keynote speeches from Founder Jeff Hoffman, H&M’s Chief Technology Officer Alan Boehme, Harrods CEO/MD Michael Ward and Brand Expert & John Lewis Deputy Chair Rita Clifton CBE in addition to insights from Adidas, Tech Crunch, Electronic Arts, Kurt Geiger, Gymshark, Space NK, Puma and more.   

In parallel, FUTR Live will feature original and innovative immersive brand activations addressing the future of various sectors including beauty, fashion, wellness, entertainment, food, fitness, travel, retail and more. Not to mention the masterclass talks held with Tik Tok influencers such as Abby Roberts and Nintendo Girl to share tips on how to build a loyal following and planning content effectively, with the added benefit for fans to meet them in person. 

Finally, FUTR Festival will offer music-lovers a rare opportunity to see award-winning international musicians up close and personal, with only 500 exclusive seats available. Jamaican-born, London-bred star Alicai Harley, who has become much admired for her unique mix of pop, R’n’B, UK grime and dance-hall beats, will take to the stage. She’ll be joined by headline act WizKid, the Afrobeats star behind smash hits Essence, Joro and Come Closer. This exclusive performance will offer a chance to catch the smooth lyrics, sensational beats, and raw talent of this world-renowned Nigerian artist, live and in-person in the UAE capital.

Over the three days, showcases will vary, from watching extreme sports displays with Red Bull’s BMX rider Viki Gomez and the UAE’s very own figure skating pioneer Zahra Lari, to makeovers from Ruuby – London’s award-winning beauty delivering service – and a regional first documentary release by Vice Media. These exciting showcases will be accompanied by networking sessions with representatives from countless international and local brands and retailers.

Completing the experience will be a superb selection of delicious artisan delights, served up in a cool street food style by the UAE’s most funky food vendors. Located on the outdoor terrace, visitors will find a whole host of delicious options to keep them energised throughout the long weekend.

DCT Abu Dhabi’s ongoing Go Safe Certification initiative will continue to apply global safety and cleanliness standards for FUTR World Middle East, as well as for the emirate’s malls, hotels, attractions, restaurants, theme parks and public venues.

About Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the Emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies, and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the Emirate’s people, heritage, and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

About FUTR Group:

FUTR Group is a global year-round platform covering the future trends shaping retail, marketing and commerce, including Advertising, AR, Artificial Intelligence, Data, Marketing, Mobile, Retail, Robotics, Social, Video, Voice, VR and more. 

FUTR Summits (in Asia, Europe and the US) evolves each year to cover the freshest thinking, the most immersive showcases, cutting-edge stories, practical insights and real-time case studies of how the industry is evolving to meet the needs of our ever-changing consumers. The annual gatherings host 3,000 delegates, including 50% of which are brands, retailers and corporates, in London, New York and Singapore, with new locations to be announced for 2021. 

About MP Singapore:

Trusted since 1987, MP embodies more than a quarter century of event building, marketing and management experience in both Eastern and Western cultures, practices, and business philosophies. We bring world-class talent, industry expertise, and incredible enthusiasm into the design and management of extraordinary online-to-offline experiences for your organisation.

MP is part of Pico Group, a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. As part of the Pico group, MP has unlimited access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed on the Hong Kong Stock Exchange since 1992.