• Manchester City announces a new regional partnership with, a digital marketplace platform providing services and products to local businesses in the Middle East and the largest GCC e-commerce company.
  • The partnership will also see become the Official Online Marketplace Partner of Manchester City in the Middle East.

Manchester City has today announced a new regional partnership with – a homegrown digital marketplace created for local businesses in the Middle East and the largest GCC e-commerce company. The new partnership will also see become the Club’s Official Online Marketplace Partner in the Middle East.

Starting in 2017 with, the Middle East’s homegrown e-commerce platform and leading online shopping destination, noon is now an ecosystem of seven products and services, all developed to help empower and inspire a generation of diverse digital-first consumers and businesses. These products and services include, noon Daily, and NowNow.

Building on shared values of innovation, excellence, and supporting local communities, the partnership will provide Manchester City with new ways to engage with fans in the Middle East and further grow the Club’s presence in the region.

Through the partnership, in addition to the use of matchday and digital assets, Manchester City and will collaborate to provide a number of experiences to engage with fans, customers, and local businesses in the Middle East.

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said: “We are delighted to launch this new partnership with today. The team has impressed us with their ambition, innovation, and passion for the local communities and businesses they serve in the Middle East.

“The Club has a passionate and engaged fanbase in the region and we’re pleased that will be joining us as we continue on this journey. We look forward to working together throughout the partnership to provide experiences and activations to engage with new audiences in the region.”

Ali Kafil-Hussain, Chief of Staff,, said of the partnership: “One of the founding goals of was born to deliver exceptional experiences to support regional entrepreneurs and delight customers, giving our people a local digital champion to be proud of and support. We believe in redefining the norms of the industry, and through our platform, we have created a thriving ecosystem that supports our homegrown talents and gives all enterprises, no matter their size, a level playing field and a chance to compete better in their own market.

“This partnership with Manchester City, is a proud moment for noon,” Kafil-Hussain added. “We will work together to further amplify experiences for our customers and sellers, creating meaningful moments and even bigger wins for our communities. This is a vote of confidence not just in our platform but in our sellers, customers, and team. I’m excited to see this partnership grow.”

A local challenger brand created in the region, aims to become the leading digital platform in the Middle East providing world-class standards of customer service and tools to enable local businesses to expand their offering online and support their growth and success in the region.

About Manchester City Football Club

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of ten clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs. 

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester

City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.  

About is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar. is a Saudi company, headquartered in Riyadh and was founded with the mission of building an ecosystem of homegrown digital companies from the region, for the region to safeguard the future of our digital landscape. Noon seeks to bring exceptional value, support service to our region’s

consumers and businesses. Noon’s consumer platform first went live in the Kingdom of Saudi Arabia on 12th December 2017 and has grown to become the region’s leading online shopping destination with operations present in the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt. Now a suite of digital products and services including, noon Daily, noon pay, noon VIP, noon Food, SIVVI, NowNow, and

Primarily a digital e-commerce platform utilizing home-grown technology talents, noon has rapidly built deep native capabilities in its marketplace, fulfillment, logistics, and payment platforms.