- Manchester City announces new partnership with leading life insurer in the Middle East, Zurich International Life Limited (Zurich), who will become the Club’s Official Insurance Partner in the United Arab Emirates (UAE)
- The collaboration will involve a range of digital and esports activations, including an online FIFA tournament, engaging fans and enthusiasts across the UAE
- The partnership builds on Zurich’s commitment to nurturing talent and fostering a sense of community, bringing people together through sports
Manchester City has announced a new regional partnership with leading life insurer in the Middle East, Zurich International Life Limited (Zurich), who will become the Club’s Official Insurance Partner in the UAE.
The partnership builds on Zurich’s long-standing commitment to inspiring and empowering the next generation of young talent to build brighter futures, bringing people together through their passion for sports.
Nurturing a sense of community and engaging fans and enthusiasts both on and off the pitch, the collaboration will involve a range of digital and esports activations, including an online FIFA tournament for Manchester City fans, casual gamers and esports fanatics with various prizes to be won.
Stephan Cieplik, Senior Vice President of Global Partnerships at City Football Group, said: “We are delighted to launch this new partnership with Zurich International Life. The team has impressed us with their ambition and commitment to empowering the next generation.
“Over the last few years, Manchester City has been able to expand our digital and esports offering and I am pleased that Zurich will be joining us on this journey as we discover new ways in which our audiences engage with the Club.”
Walter Jopp, CEO of Zurich in the Middle East, said: “At Zurich, we are always looking for ways to connect with our communities. We are also passionate about sports and promoting a sense of togetherness, and I am very excited to be joining forces with Manchester City on this journey. We are certainly ready for kick-off.”
The new partnership builds on Zurich’s previous sporting relationships within cricket and golf, as well as the recently announced partnership with Mumbai City FC, through which they became the Club’s Official Insurance Partner in India and the UAE. City Football Group is currently providing advisory services to Mumbai City FC and has entered into an agreement to acquire a majority investment in Mumbai City FC. The purchase is awaiting final approvals.
About Manchester City Football Club:
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of eleven clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
About Zurich International Life Limited:
Zurich International Life Limited is a part of Zurich Insurance Group and established in the Isle of Man which is licensed by the Isle of Man Financial Services Authority with established and registered branches in the UAE licensed by the Insurance Authority of the UAE, Bahrain licensed by the Central Bank of Bahrain, and the Qatar Financial Centre authorised by the Qatar Financial Centre Regulatory Authority. In the UAE it is registered (Registration No. 63) under UAE Federal Law Number 6 of 2007, and its activities in the UAE are governed by such law.