Leading e-commerce platform to become the Club’s Official Online Marketplace Partner
Manchester City has today announced that Trendyol is set to become the Club’s Official Online Marketplace Partner.
Trendyol, one of the world’s leading e-commerce platforms, was founded in Istanbul in 2010 and now connects more than 40 million customers with over 250,000 sellers across a growing international footprint. A committed supporter of football in its home market of Türkiye, Trendyol is an official sponsor of the Turkish National Football Teams and the title sponsor of the Turkish Süper Lig and the First League. It was also an Official Partner of UEFA Euro 2024.
Through this partnership, Trendyol will work with the Club to create bespoke content and campaigns, in addition to having a presence across the Club’s digital and social platforms, and branding at the Etihad Stadium.
Peter Laundy, Senior Vice President Partnerships at City Football Group, said: “We’re delighted to announce our new partnership with Trendyol. As one of the world’s leading e-commerce platforms with a rapidly expanding international presence, Trendyol continues to grow its sponsorship portfolio with some of the most recognised properties in global sport. We look forward to working together throughout this exciting partnership.
Mohamad ElAnsari, Chief Executive Officer of Trendyol Gulf commented, “Trendyol has long been associated with football in Türkiye so, as we expand internationally, it’s fitting that we extend our reach with one of the biggest names in the sport. Man City’s success over the last decade or so has been nothing short of astonishing so we’re thrilled to partner with a winning brand that lives in the hearts of so many people in the region and around the world.”
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 61,000 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing Medlock Square, a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
About Trendyol:
Trendyol was founded in Istanbul in 2010 and has since become one of the world’s leading e-commerce platforms. The marketplace connects over 250,000 merchants and brands with more than 40 million customers through dedicated apps in local languages across Türkiye, Germany, Azerbaijan, the Gulf states, Central and Eastern Europe, and beyond.
