Marie Claire Arabia directs its passion for shoes towards a good cause at SHOES FIRST event

MC Shoes First - AL Jalila Foundation

One-of-a-kind pair of crystal-encrusted shoes raises funds for Al Jalila Foundation

MC Shoes First – AL Jalila Foundation

Dubai, United Arab Emirates: Following the sale of a one-of-a-kind pair of crystal-encrusted shoes at Marie Claire Arabia’sSHOES FIRST event in October 2016, all proceeds have been donated to Al Jalila Foundation on June 8, 2017.

The shoes were exclusively designed by Giuseppe Zanotti for the SHOES FIRST event – the Middle East’s first day-long celebration of shoes – and were purchased by top regional influencer Diala Makki.

The cheque was presented to Al Jalila Foundation in the presence of Dr Abdulkareem Sultan Al Olama, CEO of Al Jalila Foundation, and Alexandre Hawari, Co-CEO of Mediaquest, who commented: “The first edition of our SHOES FIRST event drew impressive numbers of attendees and we are delighted to be supporting the Al Jalila Foundation by putting a passion for shoes towards a good cause. We are committed to supporting the community, which is especially important during the holy month and the UAE’s Year of Giving, and we would like to thank Diala Makki for upholding this charitable spirit with her generous donation.”

The SHOES FIRST event by Marie Claire Arabia, a Mediaquest publication, was held on Saturday, October 29, 2016 at Level Shoes in The Dubai Mall – the leading destination for footwear in the Middle East. The event gave shoe aficionados the opportunity to experience in the season’s most enticing footwear and experience a full day of entertaining activities, including shoe customisation, personal shopping advice from Marie Claire Arabia’s team of fashion experts, an interactive 360° video booth and a ‘shoe selfie station’.

The SHOES FIRST programme was first introduced in October 2013, inspired by Marie Claire US’ Creative Director Nina Garcia’s philosophy of dressing from the shoes up. Since then, the event has expanded internationally to 12 editions, reaching 22 million women worldwide across print and digital channels. Shoe fans will be pleased to hear that the highly anticipated second edition of this stylish event will be returning to Dubai this year in November 2017.

About Mediaquest:

Mediaquest is one of the region’s largest, most successful and most influential privately owned media companies. Established in 1997, Mediaquest’s mission is to inform, educate and entertain audiences across the MENA region, thereby building bridges between the Arab world and the West. Mediaquest generates a combined online and offline portfolio of more than 20 titles, covering marketing, communications, women’s interests, lifestyle, entertainment and automotive. Reputed brands include: Marie Claire Arabia, Haya magazine and Buro 24/7 Middle East, as well as the highly regarded business-to-business media: TRENDS, Saneou Al Hadath, AMEinfo, Arabies, Gulf Marketing Review and Communicate. Mediaquest’s dedicated dotmena network hosts 75 premium websites that attract more than 41 million unique visitors each month. Mediaquest creates, project manages and delivers some of the region’s best-known industry events, including the Arab Luxury World, a conference on the business of luxury; the Top CEO Conference and Awards; the Festival of Media MENA Conference and Awards; the Marketing to Women Conference; and the prestigious annual MENA Effie Awards, which are recognized as a benchmark for achievement in the region’s marketing sphere.