Toronto, Canada & Dubai, UAE
Marinela Makeup, an emerging Canadian cosmetics brand participating in FasterCapital’s EquityPilot, is reporting a series of operational milestones including a LUXE Magazine award, progress on marketing engagement with 1 Milk 2 Sugars, and government-level discussions on grants and mentorship while advancing IP and trade-show readiness under ongoing FasterCapital support.
FasterCapital and Marinela Makeup continue working together through EquityPilot on milestone planning, execution follow-up, and introductions to ecosystem stakeholders as the company focuses on IP protection, marketing activation, and trade-show preparedness.
What the Startup Delivers?
Marinela Makeup develops consumer-facing makeup products intended to combine contemporary design and retail readiness. The company is focused on product positioning, brand messaging, and go-to-market preparations that support visibility in retail and trade-show channels.
Current FasterCapital Support
FasterCapital’s ongoing contribution during this phase includes:
– Milestone planning to sequence IP, branding, and trade-show commitments
– Execution follow-up to maintain progress toward market-readiness tasks
– Fundraising readiness support tied to government-backed financing applications
– Pitch and communication refinement to support marketing and grant conversations
– Introductions to relevant ecosystem stakeholders, including trade and marketing partners
Current Execution
Priorities Marinela Makeup’s current priorities are advancing IP protection and trademark filings, finalizing a marketing services contract with 1 Milk 2 Sugars, preparing deposits and logistics for upcoming trade shows, and pursuing government-backed financing to cover related costs. The team is also engaging local business networks and meeting with federal trade authorities to explore grant and mentorship pathways.
Execution progress and recent milestones
– Award recognition: Marinela Makeup received an award from LUXE Magazine, an industry nod that the company says supports ongoing brand positioning efforts.
– Marketing engagement: The company is finalizing a contract with 1 Milk 2 Sugars, a firm with prior experience supporting established beauty brands, to refine marketing activation and launch communications.
– Public-sector engagement and financing: Marinela Makeup met with the federal trade commission to discuss future grant and mentorship opportunities and has applied for government-backed financing to support IP, trademarking, and trade-show deposits.
– Local ecosystem activity: The team continues to network with local businesses to strengthen regional distribution and retail relationships.
Leadership Comment
“Hesham Zreik, Founder and CEO of FasterCapital, said: ‘We’re pleased to continue supporting Marinela Makeup through EquityPilot. Our team is focused on current execution priorities, milestone tracking, and connecting the startup with relevant ecosystem stakeholders as it advances.’”
Ecosystem relevance
Marinela Makeup’s recent engagements reflect active coordination with both industry partners and government trade bodies. Meetings with the federal trade commission and local business networking support the company’s pursuit of grants, mentorship, and practical pathways to trade-show participation as it readies brand assets and market-facing collateral.
Funding readiness note
The company has applied for government-backed financing specifically to cover IP registration, trademarking, and trade-show deposits. FasterCapital continues to provide fundraising readiness guidance and milestone planning; no funding or outcomes are guaranteed by either FasterCapital or the financing application.
About Marinela Makeup
Marinela Makeup is a Canadian cosmetics company focused on developing market-ready makeup products and brand experiences. The company is actively preparing intellectual property protections, marketing activations, and trade-show participation to support near-term commercial readiness.
About FasterCapital
FasterCapital is a global venture builder and online incubator dedicated to co-funding and co-founding innovative startups. Established in 2014, we are now #1 venture builder in terms of number of startups that we have helped, money invested and money raised. It supports startups worldwide through various programs, including funding assistance, business development, and technical support. The EquityPilot program is designed to help early-stage startups build scalable solutions with mentorship, strategic guidance, and network support.
