Markazia Toyota Deploys Infobip’s Full-Stack Communications Platform to Deliver Exceptional Customer Engagement


Amman, Jordan: Markazia – the sole distributor of Toyota, Lexus, Hino trucks, and Yamaha motorcycles and scooters in Jordan – has announced a new partnership with the global cloud communications platform, Infobip, to deliver an interactive experience for Markazia Toyota customers over verified communication channels.

Markazia Toyota is the first automotive dealer, service, and maintenance center in Jordan to deploy Infobip’s full-stack SaaS platform. With the unprecedented digital transformation of a car dealership in the Kingdom, Infobip will empower Markazia Toyota to boost customer satisfaction rates and elevate customer sales cycles over online and offline communication channels.

Infobip’s SaaS platform – including a chatbot, digital cloud contact center, and customer engagement platform – will enable Markazia Toyota to build connected customer experiences at scale across all customer journeys via a single, user-friendly access point. Due to the Infobip platform’s comprehensive data collection functionality, Markazia Toyota will have a 360-degree view of customers’ communication history and data to deliver personalized communication with its current and potential customers. Infobip’s platform will empower Markazia Toyota with the tools needed to identify customer sales journeys, improve the car buying process, and maximize upselling opportunities.

Markazia Toyota aims to increase customer stratification rates by deploying Infobip’s full-stack SaaS platform to deliver better customer support. Infobip’s communication channels and solutions will enable Markazia Toyota to regulate face-to-face interactions in showrooms by digitalizing business communications with customers through automated booking confirmations and appointment reminders. Markazia Toyota will maintain and monitor customer support standards in its showroom and car service centers by digitalizing satisfaction surveys that enable customers to rate their experiences and share their feedback with Markazia Toyota over popular communication channels.

Markazia Toyota will offer 24/7 support to customers via an AI-based chatbot over WhatsApp. The chatbot service will enable Markazia Toyota to send car alerts, schedule test drives, and respond to customers’ inquiries automatically.

Nadim Haddad, Managing Director of Markazia, commented, “Markazia Toyota has always been a pioneer in prioritizing customers’ needs. As a high-end automotive dealer, we engage with the customer to deliver impact. Enabling Infobip’s full-stack communication platform will help us achieve our customer satisfaction, retention, and loyalty goals. With digital transformation, we are aiming to improve the car buying process and elevate customer experiences in the showroom and over a variety of communication channels.”

Amira M. Abu AlTeen, Senior Business Development Manager at Infobip, concluded, “We are proud to be a part of the digital transformation strategy of one of the major automotive distributor service and maintenance centers, Markazia Toyota. Infobip is keen to help brands through their digital automation journey. The first automotive deployment of Infobip’s full-stack cloud communication platform will allow Markazia Toyota to lead digital transformation among automotive companies in Jordan.”

About Markazia:
Markazia is the sole distributor of Toyota, Lexus, Hino trucks and Yamaha motorcycles and scooters in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.

Markazia has proven its unwavering commitment to uphold the Toyota key principles of value for money, safety, quality, innovation and environmental responsibility through its impeccable services and corporate values. Toyota’s diverse product line guarantees that the needs of each and every client, no matter how different, are met through a vehicle that seamlessly complements their lifestyle and acts as an extension of their personality.

About Infobip: 
Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business, and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 68+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 600 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.