Amit Yadav, the Head of Marketing for Kashkha, a global brand for contemporary Arabic fashion, delivered an interactive guest lecture on Social Media and Influencer Marketing to students from Indian Institute of Management (IIM) – Calcutta recently.
The session was conducted under the guidance of Prof. Indranil Bose and Prof. Saravana Jaikumar as part of the Executive Program in Digital & Social Media Marketing Strategy (EPDSMMS). Students attending the program were from leading corporate organisation in India and abroad, and work at different managerial levels.
Established in 1961, IIM – Calcutta is counted among the top 50 MBA colleges in the world and has been recognised as a leading management institute in Asia by Financial Times rankings.
Amit is a former alumnus of IIM – Calcutta and holds extensive experience in digital marketing. His presentation took students on an in-depth exploration of social media theories and management practices through a mix of lecture, videos, case studies and real-world examples. Amit’s lecture was aimed at helping students improve their learning in a more engaging and interactive way.
Commenting on his session, Amit stated, “It was a great privilege and honour to be invited by IIM – Calcutta to deliver a guest lecture to senior students. There have been unprecedented changes throughout the marketing landscape over the past several months. The next era of social media marketing is here. Businesses now must rely on digital and social media marketing more than they ever did. Hence it is critical for brands to optimize their social media strategy while keeping up with the social technology. Ultimately, success in social media today requires a deep understanding of your audiences’ needs and the ability to leverage different social platforms.”