The agency will lead RAKTDA’s integrated creative retainer and launch a new destination proposition as the emirate accelerates its global tourism ambitions.
M+C Saatchi Group Middle East has been appointed by Ras Al Khaimah Tourism Development Authority (RAKTDA) as its creative agency partner following a highly competitive multi-stage pitch process.
The appointment sees M+C Saatchi assume responsibility for RAKTDA’s integrated creative retainer over the next three years, alongside the development and launch of a new destination proposition that will help shape the next phase of the emirate’s international growth.
The remit spans RAKTDA’s priority markets including the UAE, Saudi Arabia, the UK, Germany, India, China, Russia and Kazakhstan, supporting one of the Middle East’s fastest-growing tourism destinations as it continues to strengthen its position on the global stage.
Widely recognised as one of the region’s most ambitious tourism authorities, Ras Al Khaimah has rapidly emerged as a destination defined by authentic nature, adventure, luxury hospitality and cultural heritage. The partnership will focus on creating culturally resonant creative platforms that build distinction, deepen relevance across diverse audiences and drive long-term destination equity.
M+C Saatchi was selected for its strategic approach, integrated capabilities and belief in Cultural Power, the agency’s proprietary philosophy centred on creating ideas that influence culture and deliver meaningful growth. The appointment brings together specialists across strategy, creative, social, experience and production to deliver connected thinking across every touchpoint.
Natalie Cooke, Chief Client Partner, M+C Saatchi Group Middle East, said: “The world’s most successful destinations are never built on campaigns alone. They are built by creating a place people genuinely want to connect with, emotionally, culturally and commercially. Ras Al Khaimah has a remarkable story and an even more exciting future, and what makes this so compelling is the ambition behind it. This is an emirate thinking boldly about its place on the world stage while staying deeply rooted in who it is.
Our job is to turn that ambition into work that travels across borders without losing its authenticity. By pairing strategic clarity with creativity that is culturally connected, we can build ideas that carry real meaning and lasting resonance. We are proud to partner with RAKTDA on what promises to be a defining chapter in the emirate’s tourism story.”
The appointment further strengthens M+C Saatchi Group Middle East’s growing credentials in destination marketing and place branding, adding RAKTDA to a portfolio of organisations shaping the future of the region’s tourism, culture and economic development. The agency partners with leading organisations including Aldar, Marriott International, Pizza Hut, Warner Bros. Discovery, DP World Tour Championship and Longines Global Champions Tour, delivering integrated capabilities across advertising, media, PR, social, consulting, production, sponsorship, and sport & entertainment.
About M+C Saatchi Group:
M+C Saatchi Group is a global creative solutions company and the world’s largest
independent creative network. We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.
Our capabilities encompass marketing and communications; experience, technology and consulting; media and sponsorship; and specialist services like global and social issues, sport and entertainment marketing and talent management to help brands connect, influence, and thrive in a rapidly changing and complex world.
M+C Saatchi delivers Cultural Power for our clients through:
- Constant Creativity Ideas that make an impact in the world.
- Brutal Simplicity of Thought We make the complex simple with incisive, innovative solutions.
- Cutting Edge-Tools We have a suite of tools that help us understand Cultural Power and how to harness it to grow our clients’ businesses.
- Growth Engineering We build agile, channel agnostic teams with the sole objective of driving brand growth.
- Cultural Connectivity Our team of diverse thinkers, who are experts in their fields, live and breathe all areas of culture.
Headquartered in London, operations span 23 countries with major hubs in the UK, US, Europe, APAC, Middle East and Africa.
