MEDYAF INITIATIVE WRAPS UP THE VIRTUAL SUMMER TRAINING PROGRAMME WITH THE PARTICIPATION OF 74 STUDENTS

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Mariam Al Maeeni, Director, Industry Nationalisation, DCT

Dubai, United Arab Emirates: The Industry Nationalisation Department of Dubai College of Tourism (DCT) has concluded its Medyaf virtual summer training programme. The programme, which took place from July 4 to August 5 2021, saw the participation of 74 Emirati students between the ages of 16-20.

Medyaf, the industry nationalisation initiative was established as part of DCT to lay the groundwork for talented Emiratis to join the city’s tourist-facing workforce. The latest training programme aims to empower students to enhance their knowledge and skills over the summer period, while earning a training certificate. This year’s programme included live workshops delivered by expert speakers, as well as a series of interactive games and educational activities.

Mariam Al Maeeni, Director, Industry Nationalisation, DCT delivered a closing note, thanking the participants and wished them success. She also reiterated DCT’s commitment to train students in line with the College’s strategy to invest in Emirati students and develop their knowledge and skills during the summer vacation, while introducing them to the diverse and impactful roles within the tourism sector. 

A number of students expressed their thoughts on their experience at Medyaf’s summer training programme. Fatima Al Yamahi, an 18-year-old student at the United Arab Emirates University (UAEU), said her experience with Medyaf was a great investment of her time and effort, as it helped her develop her communication skills, which is key when dealing with customers. Al Yamahi encouraged other young students to participate in the variety of courses offered by the Medyaf initiative, as they help broaden participants’ horizons and enhance their knowledge about the various fields provided by the UAE to its citizens.

Asmaa Al Afifi, a 20-year-old university student, said: “I dedicated my summer vacation to attending Medyaf’s summer training programme, which offered a rich source of information through hands on training, activities and workshops. This course taught me a number of transferable skills and how to apply what I learned in real life scenarios.” 

Al Afifi advised young people to join the programme for its role in preparing them for the future, and its consistency with the UAE’s plans and objectives to develop the tourism sector.

About Dubai College of Tourism (DCT):

DCT runs the first-of-its-kind multi-disciplinary educational platform in the region. The College provides certificate and diploma courses in tourism, hospitality, retail business, events and culinary arts through the TVET accreditation framework. DCT aims to be recognised as the premier vocational institution in the region with its courses bridging the gap between in-house training and a full bachelor’s degree, ensuring a steady stream of highly trained tourism professionals for the city. DCT manages Medyaf the Industry Nationalisation initiative that aims to attract and train Emiratis to work in Dubai’s tourism industry and The College is also responsible for delivering fundamental programmes specifically designed for those working within the tourism industry, such as; ‘Dubai Way’ (for tourist-facing staff in Dubai) and ‘Dubai Expert’ (an interactive online training tool for international travel agents).