Dubai, UAE, November 2026 – Rapid growth in digital advertising
across the Middle East and North Africa is creating new opportunities for
UAE businesses to maximise the value of their marketing investments,
according to ROSA eSolutions.
Digital advertising spend across MENA reached USD 8.185 billion in 2025,
increasing 17.8% year-on-year, according to IAB MENA. The organisation
also identified MENA as the fastest-growing digital advertising region
globally.
Growth is taking place across a widening range of channels. Social
advertising increased by 19.3%, while social video rose 23.6% and
Connected TV grew 31%, giving businesses more opportunities to engage
consumers across different stages of their digital journey.
ROSA eSolutions says this expansion is increasingly shifting attention
from digital presence alone towards how different marketing investments
contribute to measurable business outcomes.
Robert Shakir, Senior Marketing Consultant at ROSA eSolutions, said:
“The continued growth of digital advertising reflects the confidence
businesses have in digital channels. But as the number of platforms and
formats expands, the opportunity is to become more strategic about
where and how budgets are invested. The starting point should always be
the business objective, followed by the audience, the right channels and a
clear way of measuring the outcome.”
He added: “Reach and engagement remain valuable indicators, but
businesses increasingly want to understand what happens afterwards. Did
the campaign generate a qualified enquiry, influence a purchasing
decision, strengthen customer retention or contribute to revenue?
Connecting marketing activity to these outcomes helps businesses make
better-informed investment decisions.”
The importance of this approach is already evident among UAE marketing
leaders. Research reported by Campaign Middle East found that 96% of
UAE CMOs consider demonstrating return on investment important, while
measurement resources and integration between data platforms remain
among the challenges marketers face.
According to ROSA eSolutions, greater integration between channels, data
and business objectives will become increasingly important as digital
advertising investment across the region continues to expand.
About ROSA eSolutions:
ROSA eSolutions is a Toronto-based digital marketing firm specializing in
AI-driven SEO, organic growth strategies, and data-led digital
performance solutions. With a regional presence in the UAE, the company
supports organizations across the Middle East in building scalable,
intelligent, and results-focused digital ecosystems.
For more information, visit: https://erosa.ae/
