MENALAC To Attend The Saudi Entertainment And Amusement Expo


– Saudi Entertainment And Amusement Expo (SEA) returns on September 7

– MENALAC’s President, Mishal Al Hokair, to deliver keynote speech
– MENALAC supports as Knowledge Partner for Day 3 of SEA conference

One of the most anticipated events in the Leisure and Amusement industry is approaching. The Saudi Entertainment And Amusement (SEA) Expo & Summit, running from September 7 to 9, will be hosted in Riyadh. Representing MENALAC is its President, Mishal Al Hokair. 

Passionate about the KSA entertainment industry’s rapid growth and sustainable evolution, Mishal will be delivering the keynote speech at the event. Exploring upcoming megaprojects in the region, highlighting MENALAC’s fruitful partnership with IAAPA, and taking his audience back to the start of MENALAC; Mishal’s speech is sure to reignite his audience’s passion and admiration for the tenacious industry.

As the Knowledge Partner of the SEA Expo, MENALAC will also be organising two panel discussions and one safety session on Day 3.

Day 3 of SEA’s conference will feature panelists from industry-leading organisations including Embed, Zamperla, Sacoa, Walltopia, and TÜV SÜD ME among others. Attendees can expect to explore critical topics spanning the role of technology in the future of the Leisure & Attractions industry, sustainable trends in the Active Entertainment industry, and sector safety.


How technology is changing the face of the Leisure & Attractions industry

When: Day 3 of SEA, September 9, 16:35 – 17:20

Panelists include John Keys from Embed, Pol Mochkovsky from Sacoa, Terry Monkton from Simworx, Valerio Ferrari from Zamperla, Reinhart Viane from KCC Entertainment Design. 

Trends and the future vision of active entertainment

When: Day 3 of SEA, September 9, 17:20 – 18:05

Panelists include Borislav Atanasov from Walltopia, Robert Cirjak from Wibit, Mike Rigby from Whitewater, Rob Christie from Airparx, and Karel Dubois from AFP Technology.

Overview of the new ISO/EN/ASTM Amusement Rides applicable in Saudi Arabia & New Safety Focus on Operation & Use Risk Assessment – OURA

When: Day 3 of SEA, September 9, 18:15 – 19:00

Two presentations conducted by Alex Schrott from TÜV SÜD ME.

A calendar highlight for the region’s Leisure & Attractions sector, SEA gathers prominent brands and thought leaders under one roof. The event sparks strategic connections and valuable conversations, all aimed at elevating KSA’s entertainment market. Typical visitors range from Procurement and Purchasing Officers to C-Suite professionals, investors, and more. SEA is also attended by key guests including Al Hokair Group, Majid Al Futtaim, Saudi Aramco, Huawei, and The Red Sea Development Company among others.


Established in 2014, the Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit platform representing the Leisure, Entertainment and Attractions industry in the Middle East and North Africa. 

With over 470 operations and 200 brands from 22 countries in the Middle East North Africa (MENA) region including Pakistan and Afghanistan, MENALAC offers great benefits to the industry as a platform for stakeholders to interact and stay informed. It has been set up under the aegis of the Dubai Chamber of Commerce and Industry (DCCI) and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment industry, including Theme Parks, Visitor Attractions, Water Parks and Family Entertainment Centres companies joined forces to form a council to support the growth and development of the industry.

The Council was established as a platform to promote safe operations, regional development, professional growth and commercial success of the amusement industry and to be an indispensable resource for the Council’s members and an international authority for the attraction industry.