Mindware and Barracuda Extend Distribution Agreement to Africa


Dubai, UAE: Mindware, one of the leading Value Added Distributors (VADs) in the Middle East and Africa, today announced that it has signed an agreement with Barracuda, a leading provider for cloud-enabled security solutions, to offer the entire suite of the vendor’s security products to enterprises across North, West and Central Africa. The new contract builds on the existing partnership between the two companies that extends to the Gulf and Levant countries, which saw the distributor successfully grow Barracuda’s regional business and market share. 

Elaborating on the partnership, Toni Azzi, General Manager – Qatar, North Africa and Levant at Mindware said, “The COVID-19 pandemic has caused economic disruption and the emergence of remote working as a trend, that is likely to continue in the future. New research from Barracuda shows that the shift to remote work has intensified data protection challenges. 52% of IT decision makers say their organization has experienced a ransomware attack, which is an alarming statistic. It is therefore intuitive that security should be a top priority for enterprises as part of their overall digital transformation plans.”

“Barracuda is an established leader in enterprise email security and has a vast array of innovative security solutions spanning networks, data, and applications. Adding the vendor to our portfolio, complements and strengthens our current security offerings. The solutions provide a strong value proposition to our channel partners and their customers looking to implement best-of-breed, enterprise-grade, cloud-ready security technologies. We are looking to replicate the same level of success in Africa that we have been able to achieve for the vendor in the Gulf and Levant region.”

Mindware will focus on the entire suite of Barracuda business products, with emphasis on increasing regional adoption of the company’s email security solutions including Email Security Gateway and Cloud-to-Cloud Backup. The company was recently named a Leader in The Forrester Wave: Enterprise Email Security, Q2 2021. With the hybrid workplace trend, Mindware sees huge potential for Barracuda CloudGen WAN, the first secure SD-WAN service built natively on Microsoft Azure. It is a single, unified solution that makes it very simple for enterprises to ensure highly secure, seamless connectivity to all their locations and all their cloud-based resources and applications. The distributor will also focus efforts on promoting Barracuda CloudGen Firewall, a solution that goes beyond next-generation firewalls and gives companies comprehensive protection for on-premises and multi-cloud deployment. 

Mindware has attained all the required certifications to offer professional services and training on behalf of Barracuda. Both vendor and distributor will work jointly to roll out tailor-made channel enablement plans that will help partners optimally position different technologies taking into account the particular verticals/ customer segments that they specialize in. 

“We have shared a long standing relationship with Mindware and are excited to extend this partnership to Africa, which is a key growth market for Barracuda. The distributor with its strong security practice, high level of technical expertise, expansive partner network and unparalleled knowledge of the region, will be a key ally for our company. We believe we are now well placed to serve the unique requirements of regional customers and in doing so, increase our market share,” concludes Chris Ross, SVP International Sales at Barracuda.

About Mindware:

As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware’s extensive portfolio includes top-class global brands reaching out to over 4,000 partners. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than three decades. 

About Barracuda:

At Barracuda we strive to make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. For more information, visit https://www.barracuda.com/

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