DUBAI, UAE: Mindware, one of the leading Value Added Distributors (VADs) in the Middle East and Africa, today announced that it has signed an agreement with ESET, a global leader in information security software, to offer the entire suite of the vendor’s business products to enterprises across the Middle East. This builds on the existing partnership between the two companies that extends to Saudi Arabia, which saw the distributor successfully grow ESET’s business and market share in the Kingdom. Mindware will target enterprise customers, small and medium businesses (SMBs) and government organizations through its expansive channel network.
Elaborating on the partnership, Mr. Nicholas Argyrides, General Manager – Gulf at Mindware said, “Remote working as a result of the COVID-19 pandemic has caused unprecedented security challenges to organizations across the Middle East. Cyber criminals are exploiting the fact that companies are still scrambling to put the right security technologies and procedures in place. There has been a surge in cyber-crime since the start of the pandemic with countries like the UAE for example witnessing a 250% increase in cyber-attacks in 2020. Unfortunately, this trend is unlikely to subside this year.”
“ESET with its wide array of world-class solutions including end-point security and multi-factor authentication, has been helping organizations across the globe with their data protection requirements as part of their digital transformation initiatives. This partnership signing strengthens our security portfolio We are excited to offer our channel partners and their customers ESET’s award-winning security solutions that ensure protection of company endpoints, business data and users.”
Mindware will focus on the entire suite of ESET business products, with emphasis on increasing regional adoption of the company’s end-point detection and response solutions and other key technologies like cloud sandboxing and threat intelligence. The distributor will help the security vendor penetrate deeper across all industry verticals. There will be more emphasis on sectors like financial services, healthcare and utilities, due to inherent industry-specific vulnerabilities and risks, causing them to be a target of COVID-19 themed scams.
“We are immensely excited to partner with Mindware. Over the years, the distributor has developed an intimate knowledge of the market and understanding of both the partner and the end client needs. We believe they are seamlessly well-placed to on-board and support a fast-growing reseller base for our company in the Middle East,” said Demes Strouthos, General Manager at ESET Middle East.
“ESET is among the top cybersecurity vendors in the world, recognised by several independent agencies like Gartner, Radicati and Forrester amongst others for its technical capabilities year after year. We are certain that with our technology and advanced solutions, channel partners will be able to drive better business and higher margins,” he concluded.
As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware’s extensive portfolio includes top-class global brands reaching out to over 4,000 partners. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than three decades.