Jeddah: Smartphone penetration among millennials in the GCC is in the high nineties and mobile usage is almost at 100%, according to recent study by thinkwithgoogle. Middle East travelers are depending on their smartphone to plan their holidays this summer with 40% of GCC travelers using the internet as their first stop.

honor, the leading smartphone e-brand in the region predicts that holidays-goers in the summer will spend up to a staggering 26 hours a week on their smartphone. Where once the camera was the most important travel accessory, nine in ten people in the UAE now believe their smartphone is more essential, demonstrating how important a consumer’s device is as part of their lifestyle.

Chris Sun Baigong, Vice President Huawei honor Middle East CBG, “The fact that holiday-makers will spend up to half of their week on their smartphones even surprised us. What doesn’t surprise us however, is how important smartphones are as an extension of people’s lifestyles.”

Research from Huawei honor, suggests that there is a significant difference in smartphone behaviour between UAE and KSA holiday-makers. It highlighted that people in Saudi mostly use their smartphones for gaming and making calls when on holiday, however taking photos was still the number one in terms of usage.

Sunbaigong continued, “At Huawei honor everything we do is for the benefit of the end-user, whether it is specs, camera or appearance, we take note of what they actually want and use on a daily basis. This is why this summer we have partnered with cleartrip to giveaway all honor users’ vouchers worth up to 100 AED just by registering on website. We know how important the smartphone camera is to our end-users, which is why our devices are geared towards taking great shots on the go – meaning there is literally no excuse for a bad photo. In fact, our upcoming smartphone launch will really showcase this in abundance so watch this space.”

About Honor:

Huawei honor is the world’s No 1 smartphone e-brand and in under a year honor entered more than 74 countries and continues its rapid expansion into new and emerging markets. Revenue has catapulted to USD 2.63 billion and the number of units has increased to 20 million devices – a figure the brand is looking to double by the end of 2015. Huawei honor is set to revolutionise the Middle East smartphone market and changing its landscape through its e-commerce only business model. Huawei honor believes in digital, and aims to allow more people to enjoy the wonderful connected digital world. It is able to connect directly to its consumers, spending more of its resources focusing on users’ needs and developing superior products and services. The underlying philosophy of the brand highlights the courage, the passion and vibrancy of our audiences. The courage to aspire to be yourself, the passion to pursue the aspirations and the vibrancy exhibited in the raring to go attitude. It is a brand “For the Brave”.

Cleartrip Boilerplate – UAE 

About Cleartrip:

Cleartrip is a leading mobile and online travel company in the Middle East. Founded in 2006, Cleartrip offers its customers a comprehensive travel experience through its award-winning mobile and desktop solutions. Combining intuitive products with a customer-centric approach and the widest selection of flights, hotels, and local experiences, Cleartrip brings a highly differentiated value proposition to market, offering convenience, choice, competitive prices and exclusive content.

Cleartrip today occupies a leading market position in the Air and Accommodation segments, with over 10 million flight tickets and 1.5 million hotel room nights sold annually. With the launch of Cleartrip Local in 2016, the company became the first travel aggregator globally to provide online discovery and bookings of over 15,000 hyper-local leisure activities and things-to-do across categories such as outdoor activities, events and F&B. Cleartrip is the recipient of numerous awards and recognitions, including being named ‘Best Travel Portal of the Year’ at the World Travel Brands Award 2015 and ‘Best Mobile App’ at Web in Travel Awards 2016.