Modell’s Encourages the Public to Release their #InnerAthlete

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The New Campaign Aims at Reducing the Levels of Lifestyle Diseases by 2020

Nick Peel - CEO Marka Holding
Nick Peel – CEO Marka Holding

Dubai, United Arab Emirates: Marka PJSC (DFM: MARKA), the first public stock retail operator in the UAE, have launched the #InnerAthlete Campaign by Modell’s. The initiative encourages the public to set their inner athlete free, and aims towards reducing the level of lifestyle diseases by 2020.

A celebration of the power of self-belief and the inner athlete that lies within each and every one, the campaign encourages the public to break free of the shackles of their day-to-day life, to leapfrog mental barriers and to improve their wellbeing, activating their #InnerAthlete.

CEO of Marka, Nick Peel, said: “We are delighted to launch Modell’s #InnerAthlete campaign; we hope to inspire customers to get out, exercise and unleash their #InnerAthlete. As per a recent survey conducted by the Dubai Health Authority (DHA), it was revealed that over 30 per cent of deaths occurred due to heart disease and that more than 36 per cent of men and 30 per cent of women in Dubai are overweight. In order to improve the health and wellbeing of everyone in the Emirate, we look forward to inspiring everyone in the city to set their ‘#InnerAthlete’ free.”

“Some athletes say that the right sports gear will empower them to deliver better performances, whilst others argue that when they look and feel confident this inspires them to perform at a higher level. To inspire and to motivate the public to unleash their #InnerAthlete, Modell’s will provide them with the tools, by offering a wide variety of training gear from brands like Adidas, Nike, Fitbit, Reebok and Suunto.” He added.

In-store activations will take place from the following participating brands: Suunto (20-27th October) and Adidas (28th Oct- 17th Nov only on the weekends) In-store mirror selfie challenge (until 17th Nov) and Influencer challenge (until 10th Nov).

About Modell’s:

Modell’s is America’s oldest family-owned retailer of sporting goods, footwear, athletic apparel and fan gear. The sports retailer prides itself as being rooted in sports performance and innovation, providing products, services and experiences that enable athletes to perform at their highest level. The stores have become renowned as the number one name in convenient shopping for sports enthusiasts seeking their favourite sports brands, from Nike to Adidas and Under Armour, Reebok, Puma and more.

About Marka PJSC:

Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range and luxury segments. Since incorporation in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique home-grown retail concepts.

Marka is committed to offering value to its customers through high quality products and services at optimum cost, simultaneously generating value for its shareholders and giving back to the communities in which it operates.