Abu Dhabi: Mohammed Rasool Khoory & Sons today announced the opening of a new Rolex Boutique at The Galleria Al Maryah Island in Abu Dhabi, the premier luxury destination in the capital city.
The new boutique, located in the Central Atrium on the ground floor, offers a comprehensive Rolex experience. It provides professional expertise in an elegant setting, and promotes the excellence, precision and attention to detail for which the brand is world-renowned.
Inside the showroom, clients are welcome to sit at the ‘watchbar’, various seating areas, or in the VIP room, where they can view the extensive collection of the world’s finest timepieces in total privacy. The rounded partitions, which give the room a soft fluidity, are punctuated by vertical walnut-finish elements that add to the warm ambience.
The gentle lighting accentuates the beauty of a selection of Rolex watches, which are impeccably displayed in refined showcases finished with bronze trim.
The rich heritage of Rolex is brought to life by the stunning four meter high ‘Aqua wall’ – one of the store’s prominent features. It pays tribute to the iconic Oyster, the first-ever waterproof wristwatch.
The showroom’s floor, is finished in unique-looking Travertine stone. In continuation with the theme of the interior, the bespoke facade is clad in beige Travertine stone with bronze elements, and features four large display cases.
The opening of this new boutique is a testament to growing market confidence. It is set to be a superb destination for Rolex enthusiasts in Abu Dhabi.
ABOUT MOHAMMED RASOOL KHOORY & SONS GROUP:
Mohammed Rasool Khoory & Sons Group is a leading company and was established over 60 years ago. It has a variety of different business operations, including luxury watches and jewelry, with many boutiques in Abu Dhabi and Al Ain at major shopping malls.
The company represents the most coveted brands of the Swiss watch industry like Rolex, Tudor, Parmigiani, Frederique Constant, and Alpina. Adding to the luxury watches collection are prestigious fashion brands CHARRIOL, VDB, VAN DER BAUWEDE and many other premium Swiss brands.
Its real estate division Mohammed Rasool Khoory Real Estate has successfully implemented many landmark projects in Abu Dhabi. It owns many properties around UAE as a part of capital investment. Mohammed Rasool Khoory Foodstuff has a long history of foodstuff business supplying large range of food items to government authorities and royal palaces.
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.
The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.