Much-awaited superstar, HUAWEI nova 3e sold out on the first day on shelf in the UAE

HUAWEI Experience Store at Dubai Mall

Excited shoppers queue up to be first to experience the most-awaited smartphone with a stunning FullView display and innovative Natural Beauty algorithms, at an unbeatable price

HUAWEI Experience Store at Dubai Mall

Dubai, United Arab Emirates: The much-awaited superstar, HUAWEI nova 3e was sold out on the first day on shelf in the UAE. The new cutting-edge smartphone hit shelves on March 29 as excited customers began queuing up outside the Huawei Experience store at The Dubai Mall. The customers who had pre- booked their HUAWEI nova 3e came were eager to pick up their device and be the first to experience the thrill of an unprecedented photography and display experience.

As doors opened, those waiting in line swarmed in to witness a live demonstration of the innovative new features of the HUAWEI nova 3e. The store was buzzing with chatter as customers expressed their excitement while trying out the unique features, with many sparking social media envy by tweeting pictures showing off that they were among the first to experience the HUAWEI nova 3e. Shoppers also had the chance to win a brand new HUAWEI nova 3e on social media.

David Wang, UAE Country Manager, Huawei Consumer Business Group, said: “We are delighted with the record sales of HUAWEI nova 3e on the first day as a result of the strong customer demand for the pre-order. HUAWEI nova 3e pre-booking and first day sales have beaten previous records of HUAWEI nova series launches in the UAE. The lineup of excited shoppers outside our door is testimony to how HUAWEI nova 3e is set to change the game in its segment. With an unrivaled photography and display experience at an incredibly competitive price, we have surpassed the expectations to create a new superstar smartphone. Our prediction of HUAWEI nova 3e becoming a top seller in its category is set to come true and in an incredible time frame.”

The HUAWEI nova 3e is packed with powerful imaging technology and smart photography features such as Natural Beauty algorithms that are designed to accentuate each person’s natural beauty and perfect each image. The 3D beautification mode uses 96 facial recognition points to adjust and enhance lighting on the contours of the subject’s face. The HUAWEI nova 3e’s 5.84-inch Huawei FullView Display 2.0 brings more colour and detail for a vibrant viewing experience. Additionally, the HUAWEI nova 3e’s advanced features at an unmatchable price.

Price and Availability

The HUAWEI nova 3e is available now at the HUAWEI Experience Store located on level 2 at the Dubai Mall and across select retailers in Klein Blue and Midnight Black colors at a price of AED 1,199.

About HUAWEI Consumer Business Group (CBG):

HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.