Self-funded company upgrades to new platform offering more flexibility and a new design to make browsing easier
‘letstango.com,’ a leading UAE-based online store formed from the brainchild of the first Big Box retailer, CompuMe, has announced a multi-million-dollar investment directed towards revamping its website–shifting to a new platform that offers more flexibility and presented with a new design that will make browsing easier. Now on its fourth year of operations, the UAE-based online store also promises more products to be added, which will give users easy access to various product categories. Also, included in the revamp is the move to a new Oracle back-end system to provide customers with an increased user-friendly experience while visiting the website.
According to the company’s senior executives, so many developments and achievements have been gained by the online store in its last four years of operations. ‘letstango.com,’ which is now a trusted member of the Dubai Chamber of Commerce and Industry (DCCI), accumulates a total of 35 years of retail experience engaged in the build-up of the site to serve its customers–backed by a highly-trained operations staff and multi-lingual customer service representatives. The move to upgrade falls in line with the company’s support for the UAE’s thrust towards innovation and strategy. The revamping also reflects ‘letstango.com’s’ long term business strategy of moving up to a globally online marketplace portal, which works to the advantage of both the seller and the buyer by being exposed to a larger portfolio of products with a click of a button. Aside from the revamping of their website, the strong response that the online portal has received has prompted the company to expand its operations, bracing for a wider reach. For the first phase of the expansion, ‘letstango.com’ has earmarked Saudi Arabia.
“We are so proud of what ‘letstango.com’ has achieved in the last four years, which has skilfully positioned us as a leading online store for the Middle East region. E-commerce in the UAE is rapidly thriving and we are confident in being part of this momentum,” said Alex Tchablakian, Operations Manager, ‘letstango.com. “As part of our commitment towards continuously thinking of new ways to serve our customers, we have placed a multi-million-dollar investment in revamping our website—providing innovative features to make the whole user experience more favorable and adding more products to the already 100,000 items in our portfolio. The confidence and loyalty placed in us by our customers has allowed us to think big, resulting in the efforts to upgrade our website and the strategic implementation of an expansion initiative to reach newer markets.”
The company has kept an active stance in the implementation of their various campaigns and promotions. In fact, ‘letstango.com’ has maintained strategic partnerships with leading players like Air Miles (loyalty program), Boxit (storage), with the exploration of more partnerships in the pipeline. Customers have also expressed high preference for the many incentives they offer like free shipping in the UAE for all orders above AED 100; quick delivery of orders and 100 per cent genuine products. An incentive for supplies is that their marketplace portal won’t charge for delivery, processing, credit card or shipping fee.
Letstango on expansion drive
The company has also introduced a new global shopping portal, which allows customers to purchase items from international vendors, allowing more variety.
‘letstango.com’ operates its own fleet of vehicles and has also partnered with local couriers to ensure full coverage within the UAE. The company has also forged alliances with leading courier brands like Aramex, DHL and TNT in order to ship worldwide.
“One of the advantages that we have over other online stores is our “END TO END SERVICES”, multi-lingual customer service will handle the services from the vendors to end users to satisfy the protection of the consumer. We are also placing strong focus on our Arabic client base as the Arabic version of our website is in the pipeline along with other exciting projects like our upcoming mobile app,” concluded Tchablakian.
‘letstango.com’ is an online retail store that offers the best deals for consumer electronic items with a user-friendly interface and safe security. Currently operating in the UAE, the website is due to expand to the entire GCC and MENA region.