- Both parties agreed on the launch of dual-branded retail centres which will be opened across the Kingdom
- The new tire fitting centers will be spread across Riyadh, Jeddah, and Dammam
- Formal launch expected to take place on January 17th, this month, in Riyadh
JEDDAH, SAUDI ARABIA: National Auto Parts (NAP), a subsidiary of Petromin Corporation, signed a distribution agreement with Pirelli on 16th November 2022, placing NAP as a new distributor for Pirelli tires in the Kingdom of Saudi Arabia. The agreement was signed in Milan, Italy, between Kalyana Sivagnanam Petromin GCEO, and Khaled Jnifen, CEO of Pirelli for GCC, Middle East, Africa, and India.
This partnership places NAP as a one-stop-shop for wholesalers and independent garages, with multi-brand auto parts solutions in the Kingdom of Saudi Arabia. NAP as a new company will play a key role in the region, creating a digital marketplace promoting customer convenience and trust.
The distribution agreement plays a pivotal role in positioning NAP as the “partner of choice” for the KSA market as a new distributor in the country.
Commenting on this partnership, Kalyana Sivagnanam, Group CEO, Petromin Corporation said, “We are extremely excited about this collaboration. Petromin and Pirelli are two of the most trusted realities in the Kingdom of Saudi Arabia. Both partners have their equities aligned and are relied upon in terms of quality, technology, and sustainability, catering to whole-sellers, retailers, and individual car owners in the Kingdom. This partnership will result in the delivery of innovative and reliable customer solutions with sustainability at its core. Petromin’s reputation in the markets that it serves is endorsed by its customers and stakeholders. This is based upon our strong foundations, established 50 years ago, since the company’s formation in 1968.”
Khaled Jnifen said: “We are thrilled with this promising and exciting partnership with NAP, especially since it comes at such an important period for the Kingdom of Saudi Arabia, which is currently witnessing an unprecedented rise in development and aspirations.
“The Kingdom has always been one of our most prominent markets, as one of the biggest markets in the region and one where we really can see and feel potential for growth.
“Having the right distribution partner for Pirelli, as well as offering the level of customer support and service our clients expect, is a key factor in our success as a leading global brand. That is the reason we strongly believe that working closely with NAP, we can achieve the desired growth and success.”
Steve Horne, CEO, NAP, viewed the partnership as a long-term association with the PIRELLI brand saying, “We are proud that Pirelli has chosen NAP as a new distributor in the KSA. The association aligns with NAP’s mission to be the leading automotive solution provider in the Kingdom. It places NAP as the number one premium tire distributor in the KSA, and together with Pirelli we aim to transform the tire market through a multi-channel approach working with our wholesale partners, opening new state-of-the-art retail centers, and using our B2B and B2C platforms to reach independent garages and car owners.”
Commenting on the logistics, Horne added, “We will use our world-class logistics infrastructure to deliver a first-class service to our customers. Pirelli is known for its innovation; they are industry leaders in the development of tires for EV vehicles which again aligns with our mission to support our customers’ future needs and meeting the objectives of Saudi Vision 2030.”
The partnership with Pirelli is yet another case in point of NAP’s plans for ambitious growth, coupled with offering superior services and multiple solutions, to customers and stakeholders, within a short span of time since its inception. The company’s determined approach of cultivating meaningful partnerships with well-known, successful entities and making strategic acquisitions to leverage their brand equity and increase market share to become leaders in their segment, is an endorsement of their successful and dynamic business model.
The new dual branded tyre fitting centers are expected to open in this year, with branches spread across Riyadh, Jeddah, and Dammam. A launch event is also set to take place on 17th January, 2023, in Riyadh.
Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,800 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2021.
Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has renewed the agreement until 2024.
Pirelli’s commitment to the creation of sustainable value, a characteristic of the Company’s responsible management and its economic, social and environmental performances has resulted in its inclusion in some of the world’s most prestigious sustainability stock market indices such as the Dow Jones World and Europe Sustainability Indices and Global Compact LEAD of the United Nations.
About Petromin Corporation:
Petromin is the leading Saudi mobility solutions provider with an unmatched reputation for the highest quality products and services in the industry today. Operating in the Kingdom of Saudi Arabia, since 1968, it started building its name for producing the highest quality lubricants in the region which grew overtime into a large mobility solutions provider to cover the entire automotive journey of the customer. With more than 6000 employees, Petromin exports its products to over 40 countries in the GCC, Middle East, Africa, and Asia, with fast and reliable vehicle maintenance services backed by an extensive network of service centers that provide unparalleled coverage across the region.