MUSCAT, July 2024: Marking a significant step towards enhancing customer experiences, National Bank of Oman (NBO) has announced a new partnership with Landmark Group, enabling its customers to convert their NBO Rewards Program points into Shukrans. This collaboration allows customers to redeem their rewards across a vast selection of 25 Landmark Group brands, reflecting NBO’s commitment to providing its customers with enhanced value and a broader range of reward options.
Maha Al Raisi, Assistant General Manager and Head of Retail Products at NBO, said: “National Bank of Oman is thrilled to partner with Landmark Group to bring our customers even more value through the NBO Rewards Program. By converting their NBO Rewards into Shukrans, our customers can enjoy a wide range of shopping options across various leading brands, making their rewards more versatile and valuable. This collaboration marks NBO as the first bank in Oman to offer such a feature. We encourage all our customers to take advantage of this opportunity by logging into their NBO App and converting their rewards today. This partnership is a testament to our commitment to enhancing customer satisfaction and delivering increased delight in reward redemption. We are confident that our customers will enjoy this exciting new way to shop.”
Shukran, the largest and most successful retail loyalty program in the Middle East, offers a highly rewarding shopping experience. With Shukrans, customers can shop at a wide range of brands, including Centrepoint, Lifestyle, Babyshop, Shoe Mart, Max, Home Centre, and E-max. By converting NBO Reward points to Shukrans, customers can enjoy shopping at some of the region’s most popular retail destinations, further enriching their loyalty program benefits.
Saikat Mishra, Territory Head at Oman Landmark Group, said: “Landmark Group is happy to form a partnership with NBO. Through this collaboration, NBO customers now have the opportunity to convert their NBO reward points into Shukrans, the loyalty points of Landmark Group, and redeem them across our extensive network of stores spanning over 25 brands in Fashion, Home, Electronics, and Hospitality across Oman and the GCC region. This initiative marks a significant milestone in our journey towards providing unparalleled value and convenience to our customers, and we look forward to fostering even stronger bonds with our loyal patrons.”
About Landmark Group:
Founded 50 years ago with a single store in Bahrain, Landmark Group has grown into a retail and hospitality giant headquartered in Dubai. The Group operates over 2,200 retail stores and more than 160 leisure and hospitality outlets. Landmark’s portfolio includes 25 homegrown brands and numerous franchises, establishing a significant presence across the GCC, Middle East, India, Southeast Asia, and Africa. Landmark’s extensive brand portfolio includes Centrepoint, Babyshop, Shoemart, Lifestyle, Splash, Max, Home Centre, Home Box, Shoexpress, and hospitality brands such as Fitness First and Citymax Hotels. For more information, please visit our website or follow us on LinkedIn, Facebook, and Instagram.
About National Bank of Oman:
NBO, the first local commercial bank in the Sultanate of Oman, was founded in 1973 and is today one of the leading banks in Oman. The Bank serves its customers in Oman through 60 Branches, more than 180 ATM/FFM/CCDMs as well as two Branches in U.A.E.
The Bank is committed to community improvement through its corporate citizenship programs and is an active supporter of a range of worthy causes in Oman, with emphasis on health and human services, civic, education, environment, youth, women, arts and culture.
