In celebration of the holy month of Ramadan, a time where friends and family join together to celebrate the spirit of Ramadan and embrace the cultural traditions, Nestlé has launched KitKat ICON, a first in KitKat’s history to launch a product in completely new shapes. The design behind the Ramadan ICON collection, are 5 iconic characters to create a smile in everyone’s break.
Emile Douaihy, Nestlé Business Executive Officer – Confectionery, Biscuits and Snacks, Middle East and North Africa commented: “Being in the region for decades, we have always paid a special tribute to the Holy Month of Ramadan. KitKat is a brand widely loved by consumers in the region, and to honor and delight them on the occasion of this Ramadan we have launched “KitKat ICON”, so they can enjoy a post iftar break with family and friends”.
KitKat ICON is a Ramadan special box that includes 18 mini KitKat characters, the praline center made of chocolate and crushed wafers is enrobed with a thick layer of milk chocolate to form these delectable local characters and create an irresistible experience.
The new KitKat ICON box is the perfect addition to Ramadan gatherings with friends and loved ones to share a well-deserved break together!
KitKat ICON is available in hypermarkets across UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt and on Ecommerce (Amazon, instashop and Ta6eel) at a suggested retail price of AED 22, per box.
KitKat is a perfect balance of chocolate and wafer first launched in the UK in 1935 as ‘Chocolate Crisp’. The KitKat brand name and logo was introduced on pack in 1937. Today, the iconic brand is present in more than 80 countries. The famous “Have a break, have a KitKat” strapline was first used in 1958 and
has been used without a ‘break’ ever since. KitKat is the first global confectionery brand to be sourced from 100% sustainable cocoa.
About Nestlé Middle East and North Africa (MENA):
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.